Immigrant population
42.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
British Columbia postal region
V4C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Delta.
AudienceScoutV4C · DeltaLoading the V4C boundary…
Selected postal region
Market profile
A market of 48,434 people
Size the opportunity, understand its household composition, and identify the local patterns that make V4C different from the typical Canadian postal region.
Population48,434
Households15,080
Median income$108,000
Average age39.7
V4C market summary
What distinguishes this postal-region audience
V4C represents 48,434 residents and 15,080 households in Delta. Its average household contains 3.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 42.0%, or 19.1 percentage points above the benchmark. Average household size is 3.2 people, 31.7% above the benchmark.
For campaign planning, these patterns give V4C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Delta.
Audience matching
Find more regions that resemble V4C
To find regions with a profile similar to V4C, begin with household income near $108,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V4C and the Canadian postal-region benchmark.
Average household size
3.2 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
One-person households
15.8%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Median household income
$108,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How V4C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V4C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $108,000 | $85,788 | 25.9% above |
| Average household size | 3.2 people | 2.4 people | 31.7% above |
| Owner households | 71.1% | 66.5% | 4.6 percentage points above |
| One-person households | 15.8% | 29.4% | 13.6 percentage points below |
| Families with children | 39.8% | 34.0% | 5.8 percentage points above |
| Bachelor's degree or higher | 22.5% | 26.5% | 4.0 percentage points below |
| Immigrant population | 42.0% | 22.9% | 19.1 percentage points above |
| Worked from home | 13.5% | 23.8% | 10.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 25 local facility records with V4C. Education is the largest represented category with 20 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education20
Health care4
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 31,638 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
25,484YouTube estimate · 65.9%
31,638Facebook estimate · 81.9%
20,803Instagram estimate · 53.8%
11,134TikTok estimate · 28.8%
Practical campaign implications
Turn the strongest V4C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 42.0%19.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Average household size: 3.2 people31.7% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
- One-person households: 15.8%13.6 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Delta postal regions
These regions share the Delta postal community and are ordered by population similarity to V4C.
V4C audience questions
Using this postal-region profile
How large is the audience in V4C?
V4C represents 48,434 residents and 15,080 households in Delta. The average household size is 3.2 people.
What demographic characteristics stand out in V4C?
Immigrant population is 42.0%, 19.1 percentage points above the Canadian postal-region benchmark; Average household size is 3.2 people, 31.7% above the Canadian postal-region benchmark; One-person households is 15.8%, 13.6 percentage points below the Canadian postal-region benchmark.
How does V4C compare with another postal region?
V4K is one useful Delta postal-region comparison because its population is similar to V4C. It has 3.7% lower median income · 5.4 years older on average.
How can I find other regions that match the V4C audience?
To find regions with a profile similar to V4C, begin with household income near $108,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V4C?
Import postal codes to measure customer concentration in V4C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.