Owner households
78.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
British Columbia postal region
V4K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Delta.
AudienceScoutV4K · DeltaLoading the V4K boundary…
Selected postal region
Market profile
A market of 25,193 people
Size the opportunity, understand its household composition, and identify the local patterns that make V4K different from the typical Canadian postal region.
Population25,193
Households9,705
Median income$104,000
Average age45.1
V4K market summary
What distinguishes this postal-region audience
V4K represents 25,193 residents and 9,705 households in Delta. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 78.0%, or 11.5 percentage points above the benchmark. Median household income is $104,000, 21.2% above the benchmark.
For campaign planning, these patterns give V4K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Delta.
Audience matching
Find more regions that resemble V4K
To find regions with a profile similar to V4K, begin with home ownership near 78.0% and household income near $104,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V4K and the Canadian postal-region benchmark.
Median household income
$104,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Population age 65+
24.0%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
One-person households
24.4%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How V4K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V4K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $104,000 | $85,788 | 21.2% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 78.0% | 66.5% | 11.5 percentage points above |
| One-person households | 24.4% | 29.4% | 5.0 percentage points below |
| Families with children | 37.0% | 34.0% | 3.0 percentage points above |
| Bachelor's degree or higher | 25.1% | 26.5% | 1.4 percentage points below |
| Immigrant population | 22.8% | 22.9% | 0.1 percentage points below |
| Worked from home | 22.5% | 23.8% | 1.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 25 local facility records with V4K. Health care is the largest represented category with 12 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care12
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,616 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,706YouTube estimate · 61.6%
16,616Facebook estimate · 80.6%
10,053Instagram estimate · 48.7%
4,895TikTok estimate · 23.7%
Practical campaign implications
Turn the strongest V4K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 78.0%11.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $104,00021.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Population age 65+: 24.0%5.0 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Related market context
Compare other Delta postal regions
These regions share the Delta postal community and are ordered by population similarity to V4K.
V4K audience questions
Using this postal-region profile
How large is the audience in V4K?
V4K represents 25,193 residents and 9,705 households in Delta. The average household size is 2.5 people.
What demographic characteristics stand out in V4K?
Owner households is 78.0%, 11.5 percentage points above the Canadian postal-region benchmark; Median household income is $104,000, 21.2% above the Canadian postal-region benchmark; Population age 65+ is 24.0%, 5.0 percentage points above the Canadian postal-region benchmark.
How does V4K compare with another postal region?
V4M is one useful Delta postal-region comparison because its population is similar to V4K. It has 1.9% higher median income · 0.8 years older on average.
How can I find other regions that match the V4K audience?
To find regions with a profile similar to V4K, begin with home ownership near 78.0% and household income near $104,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V4K?
Import postal codes to measure customer concentration in V4K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.