Median household income
$126,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
British Columbia postal region
V4E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Delta.
AudienceScoutV4E · DeltaLoading the V4E boundary…
Selected postal region
Market profile
A market of 12,280 people
Size the opportunity, understand its household composition, and identify the local patterns that make V4E different from the typical Canadian postal region.
Population12,280
Households3,930
Median income$126,000
Average age42.2
V4E market summary
What distinguishes this postal-region audience
V4E represents 12,280 residents and 3,930 households in Delta. Its average household contains 3.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $126,000, or 46.9% above the benchmark. Single-detached homes is 75.2%, 22.6 percentage points above the benchmark.
For campaign planning, these patterns give V4E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Delta.
Audience matching
Find more regions that resemble V4E
To find regions with a profile similar to V4E, begin with household income near $126,000 and home ownership near 87.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V4E and the Canadian postal-region benchmark.
Single-detached homes
75.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Owner households
87.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
One-person households
11.3%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How V4E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V4E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $126,000 | $85,788 | 46.9% above |
| Average household size | 3.1 people | 2.4 people | 27.6% above |
| Owner households | 87.2% | 66.5% | 20.7 percentage points above |
| One-person households | 11.3% | 29.4% | 18.1 percentage points below |
| Families with children | 46.9% | 34.0% | 12.9 percentage points above |
| Bachelor's degree or higher | 33.1% | 26.5% | 6.6 percentage points above |
| Immigrant population | 38.2% | 22.9% | 15.3 percentage points above |
| Worked from home | 24.0% | 23.8% | 0.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 12 local facility records with V4E. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care4
Culture and art0
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,004 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,241YouTube estimate · 63.1%
8,004Facebook estimate · 81.0%
5,023Instagram estimate · 50.8%
2,586TikTok estimate · 26.2%
Practical campaign implications
Turn the strongest V4E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $126,00046.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Single-detached homes: 75.2%22.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 87.2%20.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Delta postal regions
These regions share the Delta postal community and are ordered by population similarity to V4E.
V4E audience questions
Using this postal-region profile
How large is the audience in V4E?
V4E represents 12,280 residents and 3,930 households in Delta. The average household size is 3.1 people.
What demographic characteristics stand out in V4E?
Median household income is $126,000, 46.9% above the Canadian postal-region benchmark; Single-detached homes is 75.2%, 22.6 percentage points above the Canadian postal-region benchmark; Owner households is 87.2%, 20.7 percentage points above the Canadian postal-region benchmark.
How does V4E compare with another postal region?
V4L is one useful Delta postal-region comparison because its population is similar to V4E. It has 21.4% lower median income · 8.0 years older on average.
How can I find other regions that match the V4E audience?
To find regions with a profile similar to V4E, begin with household income near $126,000 and home ownership near 87.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V4E?
Import postal codes to measure customer concentration in V4E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.