Median household income
$126,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
British Columbia postal region
V4R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Maple Ridge Northwest.
AudienceScoutV4R · Maple Ridge NorthwestLoading the V4R boundary…
Selected postal region
Market profile
A market of 17,038 people
Size the opportunity, understand its household composition, and identify the local patterns that make V4R different from the typical Canadian postal region.
Population17,038
Households5,625
Median income$126,000
Average age38.9
V4R market summary
What distinguishes this postal-region audience
V4R represents 17,038 residents and 5,625 households in Maple Ridge Northwest. Its average household contains 3.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $126,000, or 46.9% above the benchmark. Owner households is 88.1%, 21.6 percentage points above the benchmark.
For campaign planning, these patterns give V4R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Maple Ridge Northwest.
Audience matching
Find more regions that resemble V4R
To find regions with a profile similar to V4R, begin with household income near $126,000 and home ownership near 88.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V4R and the Canadian postal-region benchmark.
Owner households
88.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
One-person households
13.9%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Single-detached homes
66.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How V4R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V4R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $126,000 | $85,788 | 46.9% above |
| Average household size | 3.0 people | 2.4 people | 23.5% above |
| Owner households | 88.1% | 66.5% | 21.6 percentage points above |
| One-person households | 13.9% | 29.4% | 15.5 percentage points below |
| Families with children | 46.0% | 34.0% | 12.0 percentage points above |
| Bachelor's degree or higher | 21.9% | 26.5% | 4.6 percentage points below |
| Immigrant population | 20.2% | 22.9% | 2.7 percentage points below |
| Worked from home | 22.1% | 23.8% | 1.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 410 local facility records with V4R. Recreation is the largest represented category with 399 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care4
Culture and art1
Recreation399
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,721 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,523YouTube estimate · 64.9%
10,721Facebook estimate · 81.7%
6,829Instagram estimate · 52.0%
3,440TikTok estimate · 26.2%
Practical campaign implications
Turn the strongest V4R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $126,00046.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 88.1%21.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- One-person households: 13.9%15.5 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare similar-sized British Columbia postal regions
This directory represents Maple Ridge Northwest with one postal region. These British Columbia markets are selected by population similarity for a useful market comparison.
V4R audience questions
Using this postal-region profile
How large is the audience in V4R?
V4R represents 17,038 residents and 5,625 households in Maple Ridge Northwest. The average household size is 3.0 people.
What demographic characteristics stand out in V4R?
Median household income is $126,000, 46.9% above the Canadian postal-region benchmark; Owner households is 88.1%, 21.6 percentage points above the Canadian postal-region benchmark; One-person households is 13.9%, 15.5 percentage points below the Canadian postal-region benchmark.
How does V4R compare with another postal region?
V4M is one useful British Columbia market comparison because its population is similar to V4R. It has 15.9% lower median income · 7.0 years older on average.
How can I find other regions that match the V4R audience?
To find regions with a profile similar to V4R, begin with household income near $126,000 and home ownership near 88.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V4R?
Import postal codes to measure customer concentration in V4R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.