Owner households
87.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
British Columbia postal region
V1Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kelowna.
AudienceScoutV1Z · KelownaLoading the V1Z boundary…
Selected postal region
Market profile
A market of 16,552 people
Size the opportunity, understand its household composition, and identify the local patterns that make V1Z different from the typical Canadian postal region.
Population16,552
Households6,545
Median income$97,000
Average age44.0
V1Z market summary
What distinguishes this postal-region audience
V1Z represents 16,552 residents and 6,545 households in Kelowna. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 87.8%, or 21.3 percentage points above the benchmark. Single-detached homes is 67.5%, 14.9 percentage points above the benchmark.
For campaign planning, these patterns give V1Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kelowna.
Audience matching
Find more regions that resemble V1Z
To find regions with a profile similar to V1Z, begin with home ownership near 87.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V1Z and the Canadian postal-region benchmark.
Single-detached homes
67.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Immigrant population
13.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
One-person households
20.6%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How V1Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V1Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $97,000 | $85,788 | 13.1% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 87.8% | 66.5% | 21.3 percentage points above |
| One-person households | 20.6% | 29.4% | 8.8 percentage points below |
| Families with children | 31.4% | 34.0% | 2.6 percentage points below |
| Bachelor's degree or higher | 19.4% | 26.5% | 7.1 percentage points below |
| Immigrant population | 13.4% | 22.9% | 9.5 percentage points below |
| Worked from home | 21.2% | 23.8% | 2.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 7 local facility records with V1Z. Education is the largest represented category with 6 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care1
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,964 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,433YouTube estimate · 62.1%
10,964Facebook estimate · 80.8%
6,661Instagram estimate · 49.1%
3,217TikTok estimate · 23.7%
Practical campaign implications
Turn the strongest V1Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 87.8%21.3 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 67.5%14.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 13.4%9.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Kelowna postal regions
These regions share the Kelowna postal community and are ordered by population similarity to V1Z.
V1Z audience questions
Using this postal-region profile
How large is the audience in V1Z?
V1Z represents 16,552 residents and 6,545 households in Kelowna. The average household size is 2.5 people.
What demographic characteristics stand out in V1Z?
Owner households is 87.8%, 21.3 percentage points above the Canadian postal-region benchmark; Single-detached homes is 67.5%, 14.9 percentage points above the Canadian postal-region benchmark; Immigrant population is 13.4%, 9.5 percentage points below the Canadian postal-region benchmark.
How does V1Z compare with another postal region?
V1P is one useful Kelowna postal-region comparison because its population is similar to V1Z. It has 13.4% higher median income · 2.6 years younger on average.
How can I find other regions that match the V1Z audience?
To find regions with a profile similar to V1Z, begin with home ownership near 87.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V1Z?
Import postal codes to measure customer concentration in V1Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.