Single-detached homes
82.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
British Columbia postal region
V9K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Qualicum Beach.
AudienceScoutV9K · Qualicum BeachLoading the V9K boundary…
Selected postal region
Market profile
A market of 16,688 people
Size the opportunity, understand its household composition, and identify the local patterns that make V9K different from the typical Canadian postal region.
Population16,688
Households7,635
Median income$75,500
Average age55.7
V9K market summary
What distinguishes this postal-region audience
V9K represents 16,688 residents and 7,635 households in Qualicum Beach. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 82.1%, or 29.5 percentage points above the benchmark. Population age 65+ is 44.1%, 25.1 percentage points above the benchmark.
For campaign planning, these patterns give V9K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Qualicum Beach.
Audience matching
Find more regions that resemble V9K
To find regions with a profile similar to V9K, begin with age 65+ share near 44.1% and home ownership near 85.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V9K and the Canadian postal-region benchmark.
Population age 65+
44.1%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Owner households
85.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Families with children
19.5%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How V9K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V9K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $75,500 | $85,788 | 12.0% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 85.9% | 66.5% | 19.4 percentage points above |
| One-person households | 27.6% | 29.4% | 1.8 percentage points below |
| Families with children | 19.5% | 34.0% | 14.5 percentage points below |
| Bachelor's degree or higher | 21.4% | 26.5% | 5.1 percentage points below |
| Immigrant population | 17.7% | 22.9% | 5.2 percentage points below |
| Worked from home | 21.9% | 23.8% | 1.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 9 local facility records with V9K. Education is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care3
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,688 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,294YouTube estimate · 55.9%
11,688Facebook estimate · 78.7%
6,317Instagram estimate · 42.6%
2,708TikTok estimate · 18.2%
Practical campaign implications
Turn the strongest V9K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 82.1%29.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Population age 65+: 44.1%25.1 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
- Owner households: 85.9%19.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized British Columbia postal regions
This directory represents Qualicum Beach with one postal region. These British Columbia markets are selected by population similarity for a useful market comparison.
V9K audience questions
Using this postal-region profile
How large is the audience in V9K?
V9K represents 16,688 residents and 7,635 households in Qualicum Beach. The average household size is 2.1 people.
What demographic characteristics stand out in V9K?
Single-detached homes is 82.1%, 29.5 percentage points above the Canadian postal-region benchmark; Population age 65+ is 44.1%, 25.1 percentage points above the Canadian postal-region benchmark; Owner households is 85.9%, 19.4 percentage points above the Canadian postal-region benchmark.
How does V9K compare with another postal region?
V8M is one useful British Columbia market comparison because its population is similar to V9K. It has 21.9% higher median income · 7.9 years younger on average.
How can I find other regions that match the V9K audience?
To find regions with a profile similar to V9K, begin with age 65+ share near 44.1% and home ownership near 85.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V9K?
Import postal codes to measure customer concentration in V9K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.