Immigrant population
55.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
British Columbia postal region
V5E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Burnaby.
AudienceScoutV5E · BurnabyLoading the V5E boundary…
Selected postal region
Market profile
A market of 26,843 people
Size the opportunity, understand its household composition, and identify the local patterns that make V5E different from the typical Canadian postal region.
Population26,843
Households10,620
Median income$78,500
Average age42.8
V5E market summary
What distinguishes this postal-region audience
V5E represents 26,843 residents and 10,620 households in Burnaby. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 55.0%, or 32.1 percentage points above the benchmark. Single-detached homes is 21.7%, 30.9 percentage points below the benchmark.
For campaign planning, these patterns give V5E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Burnaby.
Audience matching
Find more regions that resemble V5E
To find regions with a profile similar to V5E, begin with university education near 36.1% and home ownership near 60.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V5E and the Canadian postal-region benchmark.
Single-detached homes
21.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Bachelor's degree or higher
36.1%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
60.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How V5E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V5E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $78,500 | $85,788 | 8.5% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 60.9% | 66.5% | 5.6 percentage points below |
| One-person households | 30.2% | 29.4% | 0.8 percentage points above |
| Families with children | 32.8% | 34.0% | 1.2 percentage points below |
| Bachelor's degree or higher | 36.1% | 26.5% | 9.6 percentage points above |
| Immigrant population | 55.0% | 22.9% | 32.1 percentage points above |
| Worked from home | 25.7% | 23.8% | 1.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 60 local facility records with V5E. Recreation is the largest represented category with 41 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care10
Culture and art3
Recreation41
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,121 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,375YouTube estimate · 64.7%
18,121Facebook estimate · 81.6%
11,497Instagram estimate · 51.8%
5,757TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest V5E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 55.0%32.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 21.7%30.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 36.1%9.6 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Burnaby postal regions
These regions share the Burnaby postal community and are ordered by population similarity to V5E.
V5E audience questions
Using this postal-region profile
How large is the audience in V5E?
V5E represents 26,843 residents and 10,620 households in Burnaby. The average household size is 2.5 people.
What demographic characteristics stand out in V5E?
Immigrant population is 55.0%, 32.1 percentage points above the Canadian postal-region benchmark; Single-detached homes is 21.7%, 30.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 36.1%, 9.6 percentage points above the Canadian postal-region benchmark.
How does V5E compare with another postal region?
V5A is one useful Burnaby postal-region comparison because its population is similar to V5E. It has 17.2% higher median income · 1.8 years younger on average.
How can I find other regions that match the V5E audience?
To find regions with a profile similar to V5E, begin with university education near 36.1% and home ownership near 60.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V5E?
Import postal codes to measure customer concentration in V5E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.