Immigrant population
53.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
British Columbia postal region
V5J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Burnaby.
AudienceScoutV5J · BurnabyLoading the V5J boundary…
Selected postal region
Market profile
A market of 23,190 people
Size the opportunity, understand its household composition, and identify the local patterns that make V5J different from the typical Canadian postal region.
Population23,190
Households8,460
Median income$87,000
Average age42.0
V5J market summary
What distinguishes this postal-region audience
V5J represents 23,190 residents and 8,460 households in Burnaby. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 53.3%, or 30.4 percentage points above the benchmark. Single-detached homes is 27.3%, 25.3 percentage points below the benchmark.
For campaign planning, these patterns give V5J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Burnaby.
Audience matching
Find more regions that resemble V5J
To find regions with a profile similar to V5J, begin with university education near 37.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V5J and the Canadian postal-region benchmark.
Single-detached homes
27.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Bachelor's degree or higher
37.3%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Average household size
2.7 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How V5J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V5J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $87,000 | $85,788 | 1.4% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 62.0% | 66.5% | 4.5 percentage points below |
| One-person households | 23.9% | 29.4% | 5.5 percentage points below |
| Families with children | 35.2% | 34.0% | 1.2 percentage points above |
| Bachelor's degree or higher | 37.3% | 26.5% | 10.8 percentage points above |
| Immigrant population | 53.3% | 22.9% | 30.4 percentage points above |
| Worked from home | 27.2% | 23.8% | 3.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 154 local facility records with V5J. Recreation is the largest represented category with 121 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care14
Culture and art4
Recreation121
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,711 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,566YouTube estimate · 65.4%
15,711Facebook estimate · 81.8%
10,130Instagram estimate · 52.7%
5,205TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest V5J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 53.3%30.4 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 27.3%25.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 37.3%10.8 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Burnaby postal regions
These regions share the Burnaby postal community and are ordered by population similarity to V5J.
V5J audience questions
Using this postal-region profile
How large is the audience in V5J?
V5J represents 23,190 residents and 8,460 households in Burnaby. The average household size is 2.7 people.
What demographic characteristics stand out in V5J?
Immigrant population is 53.3%, 30.4 percentage points above the Canadian postal-region benchmark; Single-detached homes is 27.3%, 25.3 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 37.3%, 10.8 percentage points above the Canadian postal-region benchmark.
How does V5J compare with another postal region?
V5B is one useful Burnaby postal-region comparison because its population is similar to V5J. It has 4.6% higher median income · 0.3 years older on average.
How can I find other regions that match the V5J audience?
To find regions with a profile similar to V5J, begin with university education near 37.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V5J?
Import postal codes to measure customer concentration in V5J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.