Immigrant population
49.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
British Columbia postal region
V5G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Burnaby.
AudienceScoutV5G · BurnabyLoading the V5G boundary…
Selected postal region
Market profile
A market of 20,137 people
Size the opportunity, understand its household composition, and identify the local patterns that make V5G different from the typical Canadian postal region.
Population20,137
Households7,260
Median income$96,000
Average age44.3
V5G market summary
What distinguishes this postal-region audience
V5G represents 20,137 residents and 7,260 households in Burnaby. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 49.0%, or 26.1 percentage points above the benchmark. Single-detached homes is 31.1%, 21.5 percentage points below the benchmark.
For campaign planning, these patterns give V5G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Burnaby.
Audience matching
Find more regions that resemble V5G
To find regions with a profile similar to V5G, begin with university education near 33.1% and household income near $96,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V5G and the Canadian postal-region benchmark.
Single-detached homes
31.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Bachelor's degree or higher
33.1%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Median household income
$96,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How V5G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V5G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $96,000 | $85,788 | 11.9% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 64.8% | 66.5% | 1.7 percentage points below |
| One-person households | 26.0% | 29.4% | 3.4 percentage points below |
| Families with children | 33.9% | 34.0% | 0.1 percentage points below |
| Bachelor's degree or higher | 33.1% | 26.5% | 6.6 percentage points above |
| Immigrant population | 49.0% | 22.9% | 26.1 percentage points above |
| Worked from home | 26.1% | 23.8% | 2.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 151 local facility records with V5G. Recreation is the largest represented category with 128 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education16
Health care4
Culture and art3
Recreation128
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,640 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,673YouTube estimate · 63.5%
13,640Facebook estimate · 81.1%
8,561Instagram estimate · 50.9%
4,351TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest V5G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 49.0%26.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 31.1%21.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 33.1%6.6 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Burnaby postal regions
These regions share the Burnaby postal community and are ordered by population similarity to V5G.
V5G audience questions
Using this postal-region profile
How large is the audience in V5G?
V5G represents 20,137 residents and 7,260 households in Burnaby. The average household size is 2.7 people.
What demographic characteristics stand out in V5G?
Immigrant population is 49.0%, 26.1 percentage points above the Canadian postal-region benchmark; Single-detached homes is 31.1%, 21.5 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 33.1%, 6.6 percentage points above the Canadian postal-region benchmark.
How does V5G compare with another postal region?
V5B is one useful Burnaby postal-region comparison because its population is similar to V5G. It has 5.2% lower median income · 2.0 years younger on average.
How can I find other regions that match the V5G audience?
To find regions with a profile similar to V5G, begin with university education near 33.1% and household income near $96,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V5G?
Import postal codes to measure customer concentration in V5G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.