Immigrant population
56.8%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
British Columbia postal region
V7S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV7S · VancouverLoading the V7S boundary…
Selected postal region
Market profile
A market of 11,141 people
Size the opportunity, understand its household composition, and identify the local patterns that make V7S different from the typical Canadian postal region.
Population11,141
Households4,010
Median income$109,000
Average age44.2
V7S market summary
What distinguishes this postal-region audience
V7S represents 11,141 residents and 4,010 households in Vancouver. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 56.8%, or 33.9 percentage points above the benchmark. Bachelor's degree or higher is 49.7%, 23.2 percentage points above the benchmark.
For campaign planning, these patterns give V7S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V7S
To find regions with a profile similar to V7S, begin with university education near 49.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V7S and the Canadian postal-region benchmark.
Bachelor's degree or higher
49.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Single-detached homes
72.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Worked from home
40.6%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How V7S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V7S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $109,000 | $85,788 | 27.1% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 76.9% | 66.5% | 10.4 percentage points above |
| One-person households | 19.2% | 29.4% | 10.2 percentage points below |
| Families with children | 44.0% | 34.0% | 10.0 percentage points above |
| Bachelor's degree or higher | 49.7% | 26.5% | 23.2 percentage points above |
| Immigrant population | 56.8% | 22.9% | 33.9 percentage points above |
| Worked from home | 40.6% | 23.8% | 16.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 374 local facility records with V7S. Recreation is the largest represented category with 369 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care0
Culture and art0
Recreation369
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,294 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,574YouTube estimate · 61.5%
7,294Facebook estimate · 80.5%
4,440Instagram estimate · 49.0%
2,216TikTok estimate · 24.4%
Practical campaign implications
Turn the strongest V7S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 56.8%33.9 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Bachelor's degree or higher: 49.7%23.2 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Single-detached homes: 72.2%19.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V7S.
V7S audience questions
Using this postal-region profile
How large is the audience in V7S?
V7S represents 11,141 residents and 4,010 households in Vancouver. The average household size is 2.8 people.
What demographic characteristics stand out in V7S?
Immigrant population is 56.8%, 33.9 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 49.7%, 23.2 percentage points above the Canadian postal-region benchmark; Single-detached homes is 72.2%, 19.6 percentage points above the Canadian postal-region benchmark.
How does V7S compare with another postal region?
V6L is one useful Vancouver postal-region comparison because its population is similar to V7S. It has 5.5% lower median income · 0.3 years older on average.
How can I find other regions that match the V7S audience?
To find regions with a profile similar to V7S, begin with university education near 49.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V7S?
Import postal codes to measure customer concentration in V7S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.