Single-detached homes
68.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
British Columbia postal region
V9M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Comox.
AudienceScoutV9M · ComoxLoading the V9M boundary…
Selected postal region
Market profile
A market of 18,470 people
Size the opportunity, understand its household composition, and identify the local patterns that make V9M different from the typical Canadian postal region.
Population18,470
Households8,055
Median income$83,000
Average age49.3
V9M market summary
What distinguishes this postal-region audience
V9M represents 18,470 residents and 8,055 households in Comox. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 68.8%, or 16.2 percentage points above the benchmark. Owner households is 80.0%, 13.5 percentage points above the benchmark.
For campaign planning, these patterns give V9M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Comox.
Audience matching
Find more regions that resemble V9M
To find regions with a profile similar to V9M, begin with home ownership near 80.0% and age 65+ share near 32.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V9M and the Canadian postal-region benchmark.
Owner households
80.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Population age 65+
32.0%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Immigrant population
12.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How V9M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V9M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $83,000 | $85,788 | 3.2% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 80.0% | 66.5% | 13.5 percentage points above |
| One-person households | 28.9% | 29.4% | 0.5 percentage points below |
| Families with children | 26.9% | 34.0% | 7.1 percentage points below |
| Bachelor's degree or higher | 24.2% | 26.5% | 2.3 percentage points below |
| Immigrant population | 12.0% | 22.9% | 10.9 percentage points below |
| Worked from home | 16.3% | 23.8% | 7.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 14 local facility records with V9M. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care3
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,444 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,225YouTube estimate · 59.1%
12,444Facebook estimate · 79.8%
7,191Instagram estimate · 46.1%
3,341TikTok estimate · 21.4%
Practical campaign implications
Turn the strongest V9M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 68.8%16.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 80.0%13.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Population age 65+: 32.0%13.0 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Related market context
Compare similar-sized British Columbia postal regions
This directory represents Comox with one postal region. These British Columbia markets are selected by population similarity for a useful market comparison.
V9M audience questions
Using this postal-region profile
How large is the audience in V9M?
V9M represents 18,470 residents and 8,055 households in Comox. The average household size is 2.2 people.
What demographic characteristics stand out in V9M?
Single-detached homes is 68.8%, 16.2 percentage points above the Canadian postal-region benchmark; Owner households is 80.0%, 13.5 percentage points above the Canadian postal-region benchmark; Population age 65+ is 32.0%, 13.0 percentage points above the Canadian postal-region benchmark.
How does V9M compare with another postal region?
V8P is one useful British Columbia market comparison because its population is similar to V9M. It has 6.0% higher median income · 4.4 years younger on average.
How can I find other regions that match the V9M audience?
To find regions with a profile similar to V9M, begin with home ownership near 80.0% and age 65+ share near 32.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V9M?
Import postal codes to measure customer concentration in V9M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.