Single-detached homes
38.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V9S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Nanaimo.
AudienceScoutV9S · NanaimoLoading the V9S boundary…
Selected postal region
Market profile
A market of 17,977 people
Size the opportunity, understand its household composition, and identify the local patterns that make V9S different from the typical Canadian postal region.
Population17,977
Households8,485
Median income$64,500
Average age46.0
V9S market summary
What distinguishes this postal-region audience
V9S represents 17,977 residents and 8,485 households in Nanaimo. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 38.3%, or 14.3 percentage points below the benchmark. Owner households is 52.8%, 13.7 percentage points below the benchmark.
For campaign planning, these patterns give V9S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Nanaimo.
Audience matching
Find more regions that resemble V9S
To find regions with a profile similar to V9S, begin with home ownership near 52.8% and household income near $64,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V9S and the Canadian postal-region benchmark.
Owner households
52.8%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$64,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Families with children
22.4%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How V9S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V9S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $64,500 | $85,788 | 24.8% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 52.8% | 66.5% | 13.7 percentage points below |
| One-person households | 40.7% | 29.4% | 11.4 percentage points above |
| Families with children | 22.4% | 34.0% | 11.6 percentage points below |
| Bachelor's degree or higher | 22.7% | 26.5% | 3.8 percentage points below |
| Immigrant population | 15.0% | 22.9% | 7.9 percentage points below |
| Worked from home | 16.2% | 23.8% | 7.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 61 local facility records with V9S. Recreation is the largest represented category with 40 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care7
Culture and art5
Recreation40
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,341 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,594YouTube estimate · 63.0%
12,341Facebook estimate · 81.0%
7,633Instagram estimate · 50.1%
3,773TikTok estimate · 24.8%
Practical campaign implications
Turn the strongest V9S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 38.3%14.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 52.8%13.7 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $64,50024.8% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Nanaimo postal regions
These regions share the Nanaimo postal community and are ordered by population similarity to V9S.
V9S audience questions
Using this postal-region profile
How large is the audience in V9S?
V9S represents 17,977 residents and 8,485 households in Nanaimo. The average household size is 2.0 people.
What demographic characteristics stand out in V9S?
Single-detached homes is 38.3%, 14.3 percentage points below the Canadian postal-region benchmark; Owner households is 52.8%, 13.7 percentage points below the Canadian postal-region benchmark; Median household income is $64,500, 24.8% below the Canadian postal-region benchmark.
How does V9S compare with another postal region?
V9V is one useful Nanaimo postal-region comparison because its population is similar to V9S. It has 39.5% higher median income · 2.3 years older on average.
How can I find other regions that match the V9S audience?
To find regions with a profile similar to V9S, begin with home ownership near 52.8% and household income near $64,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V9S?
Import postal codes to measure customer concentration in V9S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.