Single-detached homes
26.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V7J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV7J · VancouverLoading the V7J boundary…
Selected postal region
Market profile
A market of 17,865 people
Size the opportunity, understand its household composition, and identify the local patterns that make V7J different from the typical Canadian postal region.
Population17,865
Households6,965
Median income$106,000
Average age41.9
V7J market summary
What distinguishes this postal-region audience
V7J represents 17,865 residents and 6,965 households in Vancouver. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 26.7%, or 25.9 percentage points below the benchmark. Median household income is $106,000, 23.6% above the benchmark.
For campaign planning, these patterns give V7J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V7J
To find regions with a profile similar to V7J, begin with household income near $106,000 and university education near 38.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V7J and the Canadian postal-region benchmark.
Median household income
$106,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Bachelor's degree or higher
38.2%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Immigrant population
31.1%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How V7J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V7J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $106,000 | $85,788 | 23.6% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 68.4% | 66.5% | 1.9 percentage points above |
| One-person households | 25.3% | 29.4% | 4.1 percentage points below |
| Families with children | 41.1% | 34.0% | 7.1 percentage points above |
| Bachelor's degree or higher | 38.2% | 26.5% | 11.7 percentage points above |
| Immigrant population | 31.1% | 22.9% | 8.2 percentage points above |
| Worked from home | 30.0% | 23.8% | 6.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 528 local facility records with V7J. Recreation is the largest represented category with 501 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care13
Culture and art6
Recreation501
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,608 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,145YouTube estimate · 64.1%
11,608Facebook estimate · 81.4%
7,291Instagram estimate · 51.1%
3,616TikTok estimate · 25.4%
Practical campaign implications
Turn the strongest V7J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 26.7%25.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Median household income: $106,00023.6% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Bachelor's degree or higher: 38.2%11.7 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V7J.
V7J audience questions
Using this postal-region profile
How large is the audience in V7J?
V7J represents 17,865 residents and 6,965 households in Vancouver. The average household size is 2.5 people.
What demographic characteristics stand out in V7J?
Single-detached homes is 26.7%, 25.9 percentage points below the Canadian postal-region benchmark; Median household income is $106,000, 23.6% above the Canadian postal-region benchmark; Bachelor's degree or higher is 38.2%, 11.7 percentage points above the Canadian postal-region benchmark.
How does V7J compare with another postal region?
V6H is one useful Vancouver postal-region comparison because its population is similar to V7J. It has 25.5% lower median income · 1.5 years older on average.
How can I find other regions that match the V7J audience?
To find regions with a profile similar to V7J, begin with household income near $106,000 and university education near 38.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V7J?
Import postal codes to measure customer concentration in V7J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.