Median household income
$67,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
British Columbia postal region
V9R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Nanaimo.
AudienceScoutV9R · NanaimoLoading the V9R boundary…
Selected postal region
Market profile
A market of 31,992 people
Size the opportunity, understand its household composition, and identify the local patterns that make V9R different from the typical Canadian postal region.
Population31,992
Households14,035
Median income$67,500
Average age42.6
V9R market summary
What distinguishes this postal-region audience
V9R represents 31,992 residents and 14,035 households in Nanaimo. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $67,500, or 21.3% below the benchmark. Immigrant population is 13.3%, 9.6 percentage points below the benchmark.
For campaign planning, these patterns give V9R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Nanaimo.
Audience matching
Find more regions that resemble V9R
To find regions with a profile similar to V9R, begin with household income near $67,500 and families with children near 25.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V9R and the Canadian postal-region benchmark.
Immigrant population
13.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Families with children
25.1%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Worked from home
16.1%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How V9R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V9R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $67,500 | $85,788 | 21.3% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 59.7% | 66.5% | 6.8 percentage points below |
| One-person households | 34.3% | 29.4% | 4.9 percentage points above |
| Families with children | 25.1% | 34.0% | 8.9 percentage points below |
| Bachelor's degree or higher | 21.5% | 26.5% | 5.0 percentage points below |
| Immigrant population | 13.3% | 22.9% | 9.6 percentage points below |
| Worked from home | 16.1% | 23.8% | 7.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 141 local facility records with V9R. Recreation is the largest represented category with 99 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education21
Health care8
Culture and art13
Recreation99
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,289 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,880YouTube estimate · 64.6%
21,289Facebook estimate · 81.5%
13,588Instagram estimate · 52.0%
6,964TikTok estimate · 26.7%
Practical campaign implications
Turn the strongest V9R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $67,50021.3% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Immigrant population: 13.3%9.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Families with children: 25.1%8.9 percentage points below the Canadian benchmark
Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Related market context
Compare other Nanaimo postal regions
These regions share the Nanaimo postal community and are ordered by population similarity to V9R.
V9R audience questions
Using this postal-region profile
How large is the audience in V9R?
V9R represents 31,992 residents and 14,035 households in Nanaimo. The average household size is 2.2 people.
What demographic characteristics stand out in V9R?
Median household income is $67,500, 21.3% below the Canadian postal-region benchmark; Immigrant population is 13.3%, 9.6 percentage points below the Canadian postal-region benchmark; Families with children is 25.1%, 8.9 percentage points below the Canadian postal-region benchmark.
How does V9R compare with another postal region?
V9T is one useful Nanaimo postal-region comparison because its population is similar to V9R. It has 24.4% higher median income · 2.9 years older on average.
How can I find other regions that match the V9R audience?
To find regions with a profile similar to V9R, begin with household income near $67,500 and families with children near 25.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V9R?
Import postal codes to measure customer concentration in V9R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.