Single-detached homes
65.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
British Columbia postal region
V9V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Nanaimo.
AudienceScoutV9V · NanaimoLoading the V9V boundary…
Selected postal region
Market profile
A market of 11,300 people
Size the opportunity, understand its household composition, and identify the local patterns that make V9V different from the typical Canadian postal region.
Population11,300
Households4,620
Median income$90,000
Average age48.3
V9V market summary
What distinguishes this postal-region audience
V9V represents 11,300 residents and 4,620 households in Nanaimo. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 65.3%, or 12.7 percentage points above the benchmark. Owner households is 79.1%, 12.6 percentage points above the benchmark.
For campaign planning, these patterns give V9V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Nanaimo.
Audience matching
Find more regions that resemble V9V
To find regions with a profile similar to V9V, begin with home ownership near 79.1% and age 65+ share near 31.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V9V and the Canadian postal-region benchmark.
Owner households
79.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Population age 65+
31.0%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Population age 30–44
13.7%Balance working-age household creative with the older or younger segments that are more prominent locally.
Detailed comparison
How V9V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V9V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $90,000 | $85,788 | 4.9% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 79.1% | 66.5% | 12.6 percentage points above |
| One-person households | 24.0% | 29.4% | 5.4 percentage points below |
| Families with children | 30.6% | 34.0% | 3.4 percentage points below |
| Bachelor's degree or higher | 29.7% | 26.5% | 3.2 percentage points above |
| Immigrant population | 24.2% | 22.9% | 1.3 percentage points above |
| Worked from home | 23.0% | 23.8% | 0.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 50 local facility records with V9V. Recreation is the largest represented category with 39 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care5
Culture and art0
Recreation39
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,554 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,637YouTube estimate · 59.6%
7,554Facebook estimate · 79.9%
4,428Instagram estimate · 46.8%
2,114TikTok estimate · 22.4%
Practical campaign implications
Turn the strongest V9V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 65.3%12.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 79.1%12.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Population age 65+: 31.0%12.0 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Related market context
Compare other Nanaimo postal regions
These regions share the Nanaimo postal community and are ordered by population similarity to V9V.
V9V audience questions
Using this postal-region profile
How large is the audience in V9V?
V9V represents 11,300 residents and 4,620 households in Nanaimo. The average household size is 2.4 people.
What demographic characteristics stand out in V9V?
Single-detached homes is 65.3%, 12.7 percentage points above the Canadian postal-region benchmark; Owner households is 79.1%, 12.6 percentage points above the Canadian postal-region benchmark; Population age 65+ is 31.0%, 12.0 percentage points above the Canadian postal-region benchmark.
How does V9V compare with another postal region?
V9S is one useful Nanaimo postal-region comparison because its population is similar to V9V. It has 28.3% lower median income · 2.3 years younger on average.
How can I find other regions that match the V9V audience?
To find regions with a profile similar to V9V, begin with home ownership near 79.1% and age 65+ share near 31.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V9V?
Import postal codes to measure customer concentration in V9V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.