Ontario market overview
Scarborough audience and postal regions
Explore the market size, household profile, and campaign potential across 17 postal regions in Scarborough.
AudienceScoutScarborough · 17 postal regionsCombined market
631,944 people across 17 regions
Use this combined market view to compare audience size, purchasing power, household composition, and regional fit before choosing where your next campaign should run.
Scarborough market summary
What the local audience profile represents
Scarborough brings together 631,944 residents and 219,665 households across 17 postal regions. The combined profile gives marketers a practical view of the audience available for local, regional, digital, direct-mail, and traditional media planning.
The market's estimated median household income is $83,572, 2.6% below the Canadian postal-region benchmark. Owner households represent 63.7% of the market, and families with children represent 41.6%. Both measures can help shape offer, creative, and channel decisions.
M1B is the largest postal region in the Scarborough profile, with 65,555 residents and 10.4% of the combined population. Among adult age groups, ages 45–64 has the largest share at 27.1%, providing a useful starting point for audience and media planning.
Audience threshold ideas
Narrow Scarborough to the strongest-fit regions
Use the combined market profile as a starting point, then adjust thresholds to make the campaign audience broader or more focused.
- Start with a household-income threshold near $83,572 and raise it to isolate regions with greater purchasing-power potential.
- Use an owner-household threshold near 63.7% for home, property, renovation, and long-term service campaigns.
- Select ages 45–64 and begin near a 27.1% minimum share when that age group is central to the target audience.
- Combine thresholds so a region must satisfy every active requirement before it becomes part of the campaign selection.
Largest postal regions
Explore Scarborough one FSA at a time
Platform audience potential
Plan channel mix with local age and audience patterns
Compare how the city's age profile aligns with major digital platforms to prioritize channels, budgets, and creative.
Plan the campaign
Choose regions with a rule.
Compare customer penetration, household size, income, age, housing, education, and local context before exporting the final FSA list.
Open in AudienceScoutScarborough audience questions
Planning campaigns with local postal-region data
How large is the Scarborough market?
Scarborough represents 631,944 residents and 219,665 households across 17 postal regions in this combined market profile.
Which postal region has the largest audience in Scarborough?
M1B is the largest postal region in this Scarborough profile, with 65,555 residents, or 10.4% of the combined population.
What audience characteristics stand out in Scarborough?
Household income is below the Canadian benchmark, owner-household share is lower, and the share of families with children is higher. The largest represented adult age segment is ages 45–64 at 27.1%.
How can I find Scarborough regions that fit my target audience?
Load Scarborough in AudienceScout and set minimum thresholds for income, household count, age, family composition, home ownership, or education. Regions that meet every active threshold can be used as the campaign selection.
How can customer postal codes be analyzed in Scarborough?
Paste or import customer postal codes to see where customers are concentrated across Scarborough. Compare raw customer counts with population and household penetration, then examine the demographics and market signals connected to the strongest regions.