Immigrant population
55.8%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M1J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Scarborough.
AudienceScoutM1J · ScarboroughLoading the M1J boundary…
Selected postal region
Market profile
A market of 37,002 people
Size the opportunity, understand its household composition, and identify the local patterns that make M1J different from the typical Canadian postal region.
Population37,002
Households12,630
Median income$76,500
Average age39.1
M1J market summary
What distinguishes this postal-region audience
M1J represents 37,002 residents and 12,630 households in Scarborough. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 55.8%, or 32.9 percentage points above the benchmark. Single-detached homes is 23.1%, 29.5 percentage points below the benchmark.
For campaign planning, these patterns give M1J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Scarborough.
Audience matching
Find more regions that resemble M1J
To find regions with a profile similar to M1J, begin with home ownership near 45.6% and families with children near 46.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M1J and the Canadian postal-region benchmark.
Single-detached homes
23.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
45.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Families with children
46.7%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How M1J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M1J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $76,500 | $85,788 | 10.8% below |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 45.6% | 66.5% | 20.9 percentage points below |
| One-person households | 21.7% | 29.4% | 7.7 percentage points below |
| Families with children | 46.7% | 34.0% | 12.7 percentage points above |
| Bachelor's degree or higher | 25.3% | 26.5% | 1.2 percentage points below |
| Immigrant population | 55.8% | 22.9% | 32.9 percentage points above |
| Worked from home | 21.0% | 23.8% | 2.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 50 local facility records with M1J. Recreation is the largest represented category with 35 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care3
Culture and art3
Recreation35
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 23,562 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,982YouTube estimate · 66.0%
23,562Facebook estimate · 81.9%
15,461Instagram estimate · 53.7%
8,214TikTok estimate · 28.5%
Practical campaign implications
Turn the strongest M1J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 55.8%32.9 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 23.1%29.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 45.6%20.9 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Scarborough postal regions
These regions share the Scarborough postal community and are ordered by population similarity to M1J.
M1J audience questions
Using this postal-region profile
How large is the audience in M1J?
M1J represents 37,002 residents and 12,630 households in Scarborough. The average household size is 2.9 people.
What demographic characteristics stand out in M1J?
Immigrant population is 55.8%, 32.9 percentage points above the Canadian postal-region benchmark; Single-detached homes is 23.1%, 29.5 percentage points below the Canadian postal-region benchmark; Owner households is 45.6%, 20.9 percentage points below the Canadian postal-region benchmark.
How does M1J compare with another postal region?
M1S is one useful Scarborough postal-region comparison because its population is similar to M1J. It has 5.9% higher median income · 5.6 years older on average.
How can I find other regions that match the M1J audience?
To find regions with a profile similar to M1J, begin with home ownership near 45.6% and families with children near 46.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M1J?
Import postal codes to measure customer concentration in M1J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.