Immigrant population
48.6%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M1E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Scarborough.
AudienceScoutM1E · ScarboroughLoading the M1E boundary…
Selected postal region
Market profile
A market of 48,033 people
Size the opportunity, understand its household composition, and identify the local patterns that make M1E different from the typical Canadian postal region.
Population48,033
Households17,320
Median income$82,000
Average age41.7
M1E market summary
What distinguishes this postal-region audience
M1E represents 48,033 residents and 17,320 households in Scarborough. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 48.6%, or 25.7 percentage points above the benchmark. Single-detached homes is 37.1%, 15.5 percentage points below the benchmark.
For campaign planning, these patterns give M1E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Scarborough.
Audience matching
Find more regions that resemble M1E
To find regions with a profile similar to M1E, begin with families with children near 41.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M1E and the Canadian postal-region benchmark.
Single-detached homes
37.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Families with children
41.7%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Average household size
2.8 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How M1E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M1E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 62.8% | 66.5% | 3.7 percentage points below |
| One-person households | 26.0% | 29.4% | 3.4 percentage points below |
| Families with children | 41.7% | 34.0% | 7.7 percentage points above |
| Bachelor's degree or higher | 27.8% | 26.5% | 1.3 percentage points above |
| Immigrant population | 48.6% | 22.9% | 25.7 percentage points above |
| Worked from home | 25.4% | 23.8% | 1.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 163 local facility records with M1E. Recreation is the largest represented category with 130 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education22
Health care5
Culture and art6
Recreation130
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 31,314 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
24,764YouTube estimate · 64.3%
31,314Facebook estimate · 81.4%
20,019Instagram estimate · 52.0%
10,422TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest M1E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 48.6%25.7 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 37.1%15.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Families with children: 41.7%7.7 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Scarborough postal regions
These regions share the Scarborough postal community and are ordered by population similarity to M1E.
M1E audience questions
Using this postal-region profile
How large is the audience in M1E?
M1E represents 48,033 residents and 17,320 households in Scarborough. The average household size is 2.8 people.
What demographic characteristics stand out in M1E?
Immigrant population is 48.6%, 25.7 percentage points above the Canadian postal-region benchmark; Single-detached homes is 37.1%, 15.5 percentage points below the Canadian postal-region benchmark; Families with children is 41.7%, 7.7 percentage points above the Canadian postal-region benchmark.
How does M1E compare with another postal region?
M1K is one useful Scarborough postal-region comparison because its population is similar to M1E. It has 11.6% lower median income · 0.9 years younger on average.
How can I find other regions that match the M1E audience?
To find regions with a profile similar to M1E, begin with families with children near 41.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M1E?
Import postal codes to measure customer concentration in M1E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.