Immigrant population
67.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M1V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Scarborough.
AudienceScoutM1V · ScarboroughLoading the M1V boundary…
Selected postal region
Market profile
A market of 50,825 people
Size the opportunity, understand its household composition, and identify the local patterns that make M1V different from the typical Canadian postal region.
Population50,825
Households15,960
Median income$82,000
Average age44.7
M1V market summary
What distinguishes this postal-region audience
M1V represents 50,825 residents and 15,960 households in Scarborough. Its average household contains 3.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 67.5%, or 44.6 percentage points above the benchmark. Average household size is 3.2 people, 31.7% above the benchmark.
For campaign planning, these patterns give M1V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Scarborough.
Audience matching
Find more regions that resemble M1V
To find regions with a profile similar to M1V, begin with home ownership near 81.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M1V and the Canadian postal-region benchmark.
Average household size
3.2 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Owner households
81.4%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
One-person households
14.8%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How M1V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M1V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 3.2 people | 2.4 people | 31.7% above |
| Owner households | 81.4% | 66.5% | 14.9 percentage points above |
| One-person households | 14.8% | 29.4% | 14.6 percentage points below |
| Families with children | 41.0% | 34.0% | 7.0 percentage points above |
| Bachelor's degree or higher | 24.6% | 26.5% | 1.9 percentage points below |
| Immigrant population | 67.5% | 22.9% | 44.6 percentage points above |
| Worked from home | 23.5% | 23.8% | 0.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 250 local facility records with M1V. Recreation is the largest represented category with 211 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education28
Health care7
Culture and art4
Recreation211
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 34,159 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
26,515YouTube estimate · 62.8%
34,159Facebook estimate · 80.9%
21,147Instagram estimate · 50.1%
10,553TikTok estimate · 25.0%
Practical campaign implications
Turn the strongest M1V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 67.5%44.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Average household size: 3.2 people31.7% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
- Owner households: 81.4%14.9 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Scarborough postal regions
These regions share the Scarborough postal community and are ordered by population similarity to M1V.
M1V audience questions
Using this postal-region profile
How large is the audience in M1V?
M1V represents 50,825 residents and 15,960 households in Scarborough. The average household size is 3.2 people.
What demographic characteristics stand out in M1V?
Immigrant population is 67.5%, 44.6 percentage points above the Canadian postal-region benchmark; Average household size is 3.2 people, 31.7% above the Canadian postal-region benchmark; Owner households is 81.4%, 14.9 percentage points above the Canadian postal-region benchmark.
How does M1V compare with another postal region?
M1K is one useful Scarborough postal-region comparison because its population is similar to M1V. It has 11.6% lower median income · 3.9 years younger on average.
How can I find other regions that match the M1V audience?
To find regions with a profile similar to M1V, begin with home ownership near 81.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M1V?
Import postal codes to measure customer concentration in M1V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.