Single-detached homes
90.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Newfoundland and Labrador postal region
A0E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Burin Peninsula.
AudienceScoutA0E · Burin PeninsulaLoading the A0E boundary…
Selected postal region
Market profile
A market of 21,209 people
Size the opportunity, understand its household composition, and identify the local patterns that make A0E different from the typical Canadian postal region.
Population21,209
Households9,740
Median income$60,000
Average age49.6
A0E market summary
What distinguishes this postal-region audience
A0E represents 21,209 residents and 9,740 households in Burin Peninsula. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 90.2%, or 37.6 percentage points above the benchmark. Immigrant population is 1.0%, 21.9 percentage points below the benchmark.
For campaign planning, these patterns give A0E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Burin Peninsula.
Audience matching
Find more regions that resemble A0E
To find regions with a profile similar to A0E, begin with university education near 6.7% and home ownership near 85.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between A0E and the Canadian postal-region benchmark.
Immigrant population
1.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
6.7%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
85.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How A0E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | A0E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $60,000 | $85,788 | 30.1% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 85.5% | 66.5% | 19.0 percentage points above |
| One-person households | 27.7% | 29.4% | 1.7 percentage points below |
| Families with children | 28.6% | 34.0% | 5.4 percentage points below |
| Bachelor's degree or higher | 6.7% | 26.5% | 19.8 percentage points below |
| Immigrant population | 1.0% | 22.9% | 21.9 percentage points below |
| Worked from home | 6.1% | 23.8% | 17.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 36 local facility records with A0E. Education is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care3
Culture and art16
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,570 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,679YouTube estimate · 58.2%
14,570Facebook estimate · 79.5%
8,293Instagram estimate · 45.2%
3,809TikTok estimate · 20.8%
Practical campaign implications
Turn the strongest A0E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 90.2%37.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 1.0%21.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 6.7%19.8 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Newfoundland and Labrador postal regions
This directory represents Burin Peninsula with one postal region. These Newfoundland and Labrador markets are selected by population similarity for a useful market comparison.
A0E audience questions
Using this postal-region profile
How large is the audience in A0E?
A0E represents 21,209 residents and 9,740 households in Burin Peninsula. The average household size is 2.2 people.
What demographic characteristics stand out in A0E?
Single-detached homes is 90.2%, 37.6 percentage points above the Canadian postal-region benchmark; Immigrant population is 1.0%, 21.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 6.7%, 19.8 percentage points below the Canadian postal-region benchmark.
How does A0E compare with another postal region?
A1B is one useful Newfoundland and Labrador market comparison because its population is similar to A0E. It has 16.7% higher median income · 10.6 years younger on average.
How can I find other regions that match the A0E audience?
To find regions with a profile similar to A0E, begin with university education near 6.7% and home ownership near 85.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in A0E?
Import postal codes to measure customer concentration in A0E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.