Immigrant population
1.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Newfoundland and Labrador postal region
A1L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Paradise.
AudienceScoutA1L · ParadiseLoading the A1L boundary…
Selected postal region
Market profile
A market of 22,959 people
Size the opportunity, understand its household composition, and identify the local patterns that make A1L different from the typical Canadian postal region.
Population22,959
Households8,810
Median income$111,000
Average age37.3
A1L market summary
What distinguishes this postal-region audience
A1L represents 22,959 residents and 8,810 households in Paradise. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.5%, or 21.4 percentage points below the benchmark. Median household income is $111,000, 29.4% above the benchmark.
For campaign planning, these patterns give A1L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Paradise.
Audience matching
Find more regions that resemble A1L
To find regions with a profile similar to A1L, begin with household income near $111,000 and families with children near 46.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between A1L and the Canadian postal-region benchmark.
Median household income
$111,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Single-detached homes
65.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Families with children
46.0%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How A1L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | A1L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $111,000 | $85,788 | 29.4% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 78.4% | 66.5% | 11.9 percentage points above |
| One-person households | 20.1% | 29.4% | 9.3 percentage points below |
| Families with children | 46.0% | 34.0% | 12.0 percentage points above |
| Bachelor's degree or higher | 25.4% | 26.5% | 1.1 percentage points below |
| Immigrant population | 1.5% | 22.9% | 21.4 percentage points below |
| Worked from home | 18.8% | 23.8% | 5.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 4 local facility records with A1L. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,500 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,780YouTube estimate · 66.9%
14,500Facebook estimate · 82.3%
9,497Instagram estimate · 53.9%
4,859TikTok estimate · 27.6%
Practical campaign implications
Turn the strongest A1L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.5%21.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $111,00029.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Single-detached homes: 65.6%13.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare similar-sized Newfoundland and Labrador postal regions
This directory represents Paradise with one postal region. These Newfoundland and Labrador markets are selected by population similarity for a useful market comparison.
A1L audience questions
Using this postal-region profile
How large is the audience in A1L?
A1L represents 22,959 residents and 8,810 households in Paradise. The average household size is 2.6 people.
What demographic characteristics stand out in A1L?
Immigrant population is 1.5%, 21.4 percentage points below the Canadian postal-region benchmark; Median household income is $111,000, 29.4% above the Canadian postal-region benchmark; Single-detached homes is 65.6%, 13.0 percentage points above the Canadian postal-region benchmark.
How does A1L compare with another postal region?
A1N is one useful Newfoundland and Labrador market comparison because its population is similar to A1L. It has 27.0% lower median income · 7.2 years older on average.
How can I find other regions that match the A1L audience?
To find regions with a profile similar to A1L, begin with household income near $111,000 and families with children near 46.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in A1L?
Import postal codes to measure customer concentration in A1L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.