Single-detached homes
33.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Newfoundland and Labrador postal region
A1B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. John's.
AudienceScoutA1B · St. John'sLoading the A1B boundary…
Selected postal region
Market profile
A market of 20,906 people
Size the opportunity, understand its household composition, and identify the local patterns that make A1B different from the typical Canadian postal region.
Population20,906
Households9,080
Median income$70,000
Average age39.0
A1B market summary
What distinguishes this postal-region audience
A1B represents 20,906 residents and 9,080 households in St. John's. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 33.7%, or 18.9 percentage points below the benchmark. Owner households is 50.2%, 16.3 percentage points below the benchmark.
For campaign planning, these patterns give A1B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. John's.
Audience matching
Find more regions that resemble A1B
To find regions with a profile similar to A1B, begin with home ownership near 50.2% and age 15–29 share near 29.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between A1B and the Canadian postal-region benchmark.
Owner households
50.2%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Immigrant population
10.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Population age 15–29
29.6%Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
Detailed comparison
How A1B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | A1B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $70,000 | $85,788 | 18.4% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 50.2% | 66.5% | 16.3 percentage points below |
| One-person households | 31.9% | 29.4% | 2.5 percentage points above |
| Families with children | 27.3% | 34.0% | 6.7 percentage points below |
| Bachelor's degree or higher | 38.1% | 26.5% | 11.6 percentage points above |
| Immigrant population | 10.8% | 22.9% | 12.1 percentage points below |
| Worked from home | 19.5% | 23.8% | 4.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 26 local facility records with A1B. Culture and art is the largest represented category with 12 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care4
Culture and art12
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,893 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,555YouTube estimate · 68.8%
13,893Facebook estimate · 82.7%
9,628Instagram estimate · 57.3%
5,459TikTok estimate · 32.5%
Practical campaign implications
Turn the strongest A1B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 33.7%18.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 50.2%16.3 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Immigrant population: 10.8%12.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other St. John's postal regions
These regions share the St. John's postal community and are ordered by population similarity to A1B.
A1B audience questions
Using this postal-region profile
How large is the audience in A1B?
A1B represents 20,906 residents and 9,080 households in St. John's. The average household size is 2.2 people.
What demographic characteristics stand out in A1B?
Single-detached homes is 33.7%, 18.9 percentage points below the Canadian postal-region benchmark; Owner households is 50.2%, 16.3 percentage points below the Canadian postal-region benchmark; Immigrant population is 10.8%, 12.1 percentage points below the Canadian postal-region benchmark.
How does A1B compare with another postal region?
A1E is one useful St. John's postal-region comparison because its population is similar to A1B. It has 5.7% lower median income · 6.6 years older on average.
How can I find other regions that match the A1B audience?
To find regions with a profile similar to A1B, begin with home ownership near 50.2% and age 15–29 share near 29.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in A1B?
Import postal codes to measure customer concentration in A1B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.