Immigrant population
2.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Newfoundland and Labrador postal region
A1N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Mount Pearl.
AudienceScoutA1N · Mount PearlLoading the A1N boundary…
Selected postal region
Market profile
A market of 22,478 people
Size the opportunity, understand its household composition, and identify the local patterns that make A1N different from the typical Canadian postal region.
Population22,478
Households9,930
Median income$81,000
Average age44.5
A1N market summary
What distinguishes this postal-region audience
A1N represents 22,478 residents and 9,930 households in Mount Pearl. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.3%, or 20.6 percentage points below the benchmark. Bachelor's degree or higher is 18.6%, 7.9 percentage points below the benchmark.
For campaign planning, these patterns give A1N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Mount Pearl.
Audience matching
Find more regions that resemble A1N
To find regions with a profile similar to A1N, begin with university education near 18.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between A1N and the Canadian postal-region benchmark.
Bachelor's degree or higher
18.6%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
16.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Single-detached homes
45.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Detailed comparison
How A1N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | A1N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $81,000 | $85,788 | 5.6% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 71.0% | 66.5% | 4.5 percentage points above |
| One-person households | 27.3% | 29.4% | 2.1 percentage points below |
| Families with children | 33.9% | 34.0% | 0.1 percentage points below |
| Bachelor's degree or higher | 18.6% | 26.5% | 7.9 percentage points below |
| Immigrant population | 2.3% | 22.9% | 20.6 percentage points below |
| Worked from home | 16.0% | 23.8% | 7.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 13 local facility records with A1N. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care1
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,299 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,859YouTube estimate · 62.7%
15,299Facebook estimate · 80.9%
9,427Instagram estimate · 49.9%
4,650TikTok estimate · 24.6%
Practical campaign implications
Turn the strongest A1N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.3%20.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 18.6%7.9 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Worked from home: 16.0%7.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Newfoundland and Labrador postal regions
This directory represents Mount Pearl with one postal region. These Newfoundland and Labrador markets are selected by population similarity for a useful market comparison.
A1N audience questions
Using this postal-region profile
How large is the audience in A1N?
A1N represents 22,478 residents and 9,930 households in Mount Pearl. The average household size is 2.3 people.
What demographic characteristics stand out in A1N?
Immigrant population is 2.3%, 20.6 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 18.6%, 7.9 percentage points below the Canadian postal-region benchmark; Worked from home is 16.0%, 7.8 percentage points below the Canadian postal-region benchmark.
How does A1N compare with another postal region?
A1L is one useful Newfoundland and Labrador market comparison because its population is similar to A1N. It has 37.0% higher median income · 7.2 years younger on average.
How can I find other regions that match the A1N audience?
To find regions with a profile similar to A1N, begin with university education near 18.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in A1N?
Import postal codes to measure customer concentration in A1N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.