Single-detached homes
82.9%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Prince Edward Island postal region
C0A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Montague.
AudienceScoutC0A · MontagueLoading the C0A boundary…
Selected postal region
Market profile
A market of 48,140 people
Size the opportunity, understand its household composition, and identify the local patterns that make C0A different from the typical Canadian postal region.
Population48,140
Households19,415
Median income$77,500
Average age43.1
C0A market summary
What distinguishes this postal-region audience
C0A represents 48,140 residents and 19,415 households in Montague. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 82.9%, or 30.3 percentage points above the benchmark. Immigrant population is 5.6%, 17.3 percentage points below the benchmark.
For campaign planning, these patterns give C0A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Montague.
Audience matching
Find more regions that resemble C0A
To find regions with a profile similar to C0A, begin with home ownership near 82.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between C0A and the Canadian postal-region benchmark.
Immigrant population
5.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
82.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
14.9%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How C0A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | C0A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,500 | $85,788 | 9.7% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 82.2% | 66.5% | 15.7 percentage points above |
| One-person households | 25.9% | 29.4% | 3.5 percentage points below |
| Families with children | 34.6% | 34.0% | 0.6 percentage points above |
| Bachelor's degree or higher | 19.8% | 26.5% | 6.7 percentage points below |
| Immigrant population | 5.6% | 22.9% | 17.3 percentage points below |
| Worked from home | 14.9% | 23.8% | 8.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 53 local facility records with C0A. Education is the largest represented category with 22 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education22
Health care22
Culture and art9
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 31,321 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
24,255YouTube estimate · 62.6%
31,321Facebook estimate · 80.9%
19,336Instagram estimate · 49.9%
9,640TikTok estimate · 24.9%
Practical campaign implications
Turn the strongest C0A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 82.9%30.3 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 5.6%17.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 82.2%15.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Prince Edward Island postal regions
This directory represents Montague with one postal region. These Prince Edward Island markets are selected by population similarity for a useful market comparison.
C0A audience questions
Using this postal-region profile
How large is the audience in C0A?
C0A represents 48,140 residents and 19,415 households in Montague. The average household size is 2.4 people.
What demographic characteristics stand out in C0A?
Single-detached homes is 82.9%, 30.3 percentage points above the Canadian postal-region benchmark; Immigrant population is 5.6%, 17.3 percentage points below the Canadian postal-region benchmark; Owner households is 82.2%, 15.7 percentage points above the Canadian postal-region benchmark.
How does C0A compare with another postal region?
C0B is one useful Prince Edward Island market comparison because its population is similar to C0A. It has 5.2% lower median income · 1.3 years older on average.
How can I find other regions that match the C0A audience?
To find regions with a profile similar to C0A, begin with home ownership near 82.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in C0A?
Import postal codes to measure customer concentration in C0A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.