Single-detached homes
71.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Prince Edward Island postal region
C1B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Stratford.
AudienceScoutC1B · StratfordLoading the C1B boundary…
Selected postal region
Market profile
A market of 14,817 people
Size the opportunity, understand its household composition, and identify the local patterns that make C1B different from the typical Canadian postal region.
Population14,817
Households5,795
Median income$90,000
Average age40.1
C1B market summary
What distinguishes this postal-region audience
C1B represents 14,817 residents and 5,795 households in Stratford. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 71.0%, or 18.4 percentage points above the benchmark. Immigrant population is 10.1%, 12.8 percentage points below the benchmark.
For campaign planning, these patterns give C1B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Stratford.
Audience matching
Find more regions that resemble C1B
To find regions with a profile similar to C1B, begin with home ownership near 76.3% and university education near 34.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between C1B and the Canadian postal-region benchmark.
Immigrant population
10.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
76.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
34.1%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How C1B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | C1B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $90,000 | $85,788 | 4.9% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 76.3% | 66.5% | 9.8 percentage points above |
| One-person households | 22.1% | 29.4% | 7.3 percentage points below |
| Families with children | 40.1% | 34.0% | 6.1 percentage points above |
| Bachelor's degree or higher | 34.1% | 26.5% | 7.6 percentage points above |
| Immigrant population | 10.1% | 22.9% | 12.8 percentage points below |
| Worked from home | 18.0% | 23.8% | 5.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 4 local facility records with C1B. Education is the largest represented category with 2 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care2
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,341 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,397YouTube estimate · 64.6%
9,341Facebook estimate · 81.5%
5,935Instagram estimate · 51.8%
3,008TikTok estimate · 26.2%
Practical campaign implications
Turn the strongest C1B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 71.0%18.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 10.1%12.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 76.3%9.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Prince Edward Island postal regions
This directory represents Stratford with one postal region. These Prince Edward Island markets are selected by population similarity for a useful market comparison.
C1B audience questions
Using this postal-region profile
How large is the audience in C1B?
C1B represents 14,817 residents and 5,795 households in Stratford. The average household size is 2.5 people.
What demographic characteristics stand out in C1B?
Single-detached homes is 71.0%, 18.4 percentage points above the Canadian postal-region benchmark; Immigrant population is 10.1%, 12.8 percentage points below the Canadian postal-region benchmark; Owner households is 76.3%, 9.8 percentage points above the Canadian postal-region benchmark.
How does C1B compare with another postal region?
C1E is one useful Prince Edward Island market comparison because its population is similar to C1B. It has 6.7% lower median income · 1.6 years older on average.
How can I find other regions that match the C1B audience?
To find regions with a profile similar to C1B, begin with home ownership near 76.3% and university education near 34.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in C1B?
Import postal codes to measure customer concentration in C1B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.