Immigrant population
6.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
New Brunswick postal region
E2J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint John.
AudienceScoutE2J · Saint JohnLoading the E2J boundary…
Selected postal region
Market profile
A market of 16,058 people
Size the opportunity, understand its household composition, and identify the local patterns that make E2J different from the typical Canadian postal region.
Population16,058
Households7,420
Median income$62,000
Average age43.9
E2J market summary
What distinguishes this postal-region audience
E2J represents 16,058 residents and 7,420 households in Saint John. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 6.6%, or 16.3 percentage points below the benchmark. Median household income is $62,000, 27.7% below the benchmark.
For campaign planning, these patterns give E2J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint John.
Audience matching
Find more regions that resemble E2J
To find regions with a profile similar to E2J, begin with household income near $62,000 and university education near 13.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E2J and the Canadian postal-region benchmark.
Median household income
$62,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
13.4%Use direct, practical language that demonstrates the everyday value of the offer.
Single-detached homes
43.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Detailed comparison
How E2J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E2J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,000 | $85,788 | 27.7% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 58.3% | 66.5% | 8.2 percentage points below |
| One-person households | 35.8% | 29.4% | 6.4 percentage points above |
| Families with children | 29.2% | 34.0% | 4.8 percentage points below |
| Bachelor's degree or higher | 13.4% | 26.5% | 13.1 percentage points below |
| Immigrant population | 6.6% | 22.9% | 16.3 percentage points below |
| Worked from home | 15.3% | 23.8% | 8.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 492 local facility records with E2J. Recreation is the largest represented category with 474 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care1
Culture and art4
Recreation474
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,747 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,401YouTube estimate · 63.4%
10,747Facebook estimate · 81.1%
6,722Instagram estimate · 50.7%
3,387TikTok estimate · 25.6%
Practical campaign implications
Turn the strongest E2J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 6.6%16.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $62,00027.7% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Bachelor's degree or higher: 13.4%13.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Saint John postal regions
These regions share the Saint John postal community and are ordered by population similarity to E2J.
E2J audience questions
Using this postal-region profile
How large is the audience in E2J?
E2J represents 16,058 residents and 7,420 households in Saint John. The average household size is 2.1 people.
What demographic characteristics stand out in E2J?
Immigrant population is 6.6%, 16.3 percentage points below the Canadian postal-region benchmark; Median household income is $62,000, 27.7% below the Canadian postal-region benchmark; Bachelor's degree or higher is 13.4%, 13.1 percentage points below the Canadian postal-region benchmark.
How does E2J compare with another postal region?
E2K is one useful Saint John postal-region comparison because its population is similar to E2J. It has 6.5% lower median income · 1.1 years younger on average.
How can I find other regions that match the E2J audience?
To find regions with a profile similar to E2J, begin with household income near $62,000 and university education near 13.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E2J?
Import postal codes to measure customer concentration in E2J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.