Single-detached homes
87.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E2N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint John.
AudienceScoutE2N · Saint JohnLoading the E2N boundary…
Selected postal region
Market profile
A market of 4,310 people
Size the opportunity, understand its household composition, and identify the local patterns that make E2N different from the typical Canadian postal region.
Population4,310
Households1,725
Median income$89,000
Average age43.5
E2N market summary
What distinguishes this postal-region audience
E2N represents 4,310 residents and 1,725 households in Saint John. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 87.2%, or 34.6 percentage points above the benchmark. Owner households is 91.3%, 24.8 percentage points above the benchmark.
For campaign planning, these patterns give E2N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint John.
Audience matching
Find more regions that resemble E2N
To find regions with a profile similar to E2N, begin with home ownership near 91.3% and university education near 13.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E2N and the Canadian postal-region benchmark.
Owner households
91.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
2.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
13.1%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How E2N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E2N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $89,000 | $85,788 | 3.7% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 91.3% | 66.5% | 24.8 percentage points above |
| One-person households | 19.4% | 29.4% | 10.0 percentage points below |
| Families with children | 36.2% | 34.0% | 2.2 percentage points above |
| Bachelor's degree or higher | 13.1% | 26.5% | 13.4 percentage points below |
| Immigrant population | 2.2% | 22.9% | 20.7 percentage points below |
| Worked from home | 13.6% | 23.8% | 10.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 161 local facility records with E2N. Recreation is the largest represented category with 160 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art0
Recreation160
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,867 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,202YouTube estimate · 62.0%
2,867Facebook estimate · 80.7%
1,746Instagram estimate · 49.1%
856TikTok estimate · 24.1%
Practical campaign implications
Turn the strongest E2N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 87.2%34.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 91.3%24.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 2.2%20.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Saint John postal regions
These regions share the Saint John postal community and are ordered by population similarity to E2N.
E2N audience questions
Using this postal-region profile
How large is the audience in E2N?
E2N represents 4,310 residents and 1,725 households in Saint John. The average household size is 2.5 people.
What demographic characteristics stand out in E2N?
Single-detached homes is 87.2%, 34.6 percentage points above the Canadian postal-region benchmark; Owner households is 91.3%, 24.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 2.2%, 20.7 percentage points below the Canadian postal-region benchmark.
How does E2N compare with another postal region?
E2H is one useful Saint John postal-region comparison because its population is similar to E2N. It has 2.2% lower median income · 0.9 years younger on average.
How can I find other regions that match the E2N audience?
To find regions with a profile similar to E2N, begin with home ownership near 91.3% and university education near 13.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E2N?
Import postal codes to measure customer concentration in E2N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.