Immigrant population
2.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
New Brunswick postal region
E2V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Oromocto.
AudienceScoutE2V · OromoctoLoading the E2V boundary…
Selected postal region
Market profile
A market of 14,545 people
Size the opportunity, understand its household composition, and identify the local patterns that make E2V different from the typical Canadian postal region.
Population14,545
Households5,780
Median income$89,000
Average age36.8
E2V market summary
What distinguishes this postal-region audience
E2V represents 14,545 residents and 5,780 households in Oromocto. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.9%, or 20.0 percentage points below the benchmark. Single-detached homes is 69.2%, 16.6 percentage points above the benchmark.
For campaign planning, these patterns give E2V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Oromocto.
Audience matching
Find more regions that resemble E2V
To find regions with a profile similar to E2V, begin with university education near 15.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E2V and the Canadian postal-region benchmark.
Single-detached homes
69.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Worked from home
9.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
15.5%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How E2V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E2V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $89,000 | $85,788 | 3.7% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 64.1% | 66.5% | 2.4 percentage points below |
| One-person households | 23.9% | 29.4% | 5.5 percentage points below |
| Families with children | 37.2% | 34.0% | 3.2 percentage points above |
| Bachelor's degree or higher | 15.5% | 26.5% | 11.0 percentage points below |
| Immigrant population | 2.9% | 22.9% | 20.0 percentage points below |
| Worked from home | 9.0% | 23.8% | 14.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 14 local facility records with E2V. Education is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care1
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,051 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,444YouTube estimate · 67.9%
9,051Facebook estimate · 82.6%
6,076Instagram estimate · 55.4%
3,233TikTok estimate · 29.5%
Practical campaign implications
Turn the strongest E2V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.9%20.0 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Single-detached homes: 69.2%16.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Worked from home: 9.0%14.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Oromocto with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E2V audience questions
Using this postal-region profile
How large is the audience in E2V?
E2V represents 14,545 residents and 5,780 households in Oromocto. The average household size is 2.5 people.
What demographic characteristics stand out in E2V?
Immigrant population is 2.9%, 20.0 percentage points below the Canadian postal-region benchmark; Single-detached homes is 69.2%, 16.6 percentage points above the Canadian postal-region benchmark; Worked from home is 9.0%, 14.8 percentage points below the Canadian postal-region benchmark.
How does E2V compare with another postal region?
E1X is one useful New Brunswick market comparison because its population is similar to E2V. It has 30.8% lower median income · 11.0 years older on average.
How can I find other regions that match the E2V audience?
To find regions with a profile similar to E2V, begin with university education near 15.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E2V?
Import postal codes to measure customer concentration in E2V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.