Single-detached homes
70.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E3C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Fredericton.
AudienceScoutE3C · FrederictonLoading the E3C boundary…
Selected postal region
Market profile
A market of 12,321 people
Size the opportunity, understand its household composition, and identify the local patterns that make E3C different from the typical Canadian postal region.
Population12,321
Households4,905
Median income$102,000
Average age42.3
E3C market summary
What distinguishes this postal-region audience
E3C represents 12,321 residents and 4,905 households in Fredericton. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 70.8%, or 18.2 percentage points above the benchmark. Owner households is 84.5%, 18.0 percentage points above the benchmark.
For campaign planning, these patterns give E3C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Fredericton.
Audience matching
Find more regions that resemble E3C
To find regions with a profile similar to E3C, begin with home ownership near 84.5% and university education near 37.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E3C and the Canadian postal-region benchmark.
Owner households
84.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
8.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
37.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How E3C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E3C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $102,000 | $85,788 | 18.9% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 84.5% | 66.5% | 18.0 percentage points above |
| One-person households | 20.5% | 29.4% | 8.9 percentage points below |
| Families with children | 38.3% | 34.0% | 4.3 percentage points above |
| Bachelor's degree or higher | 37.9% | 26.5% | 11.4 percentage points above |
| Immigrant population | 8.1% | 22.9% | 14.8 percentage points below |
| Worked from home | 22.1% | 23.8% | 1.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 22 local facility records with E3C. Recreation is the largest represented category with 18 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care0
Culture and art0
Recreation18
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,994 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,228YouTube estimate · 63.2%
7,994Facebook estimate · 81.1%
4,957Instagram estimate · 50.3%
2,452TikTok estimate · 24.9%
Practical campaign implications
Turn the strongest E3C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 70.8%18.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 84.5%18.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 8.1%14.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Fredericton postal regions
These regions share the Fredericton postal community and are ordered by population similarity to E3C.
E3C audience questions
Using this postal-region profile
How large is the audience in E3C?
E3C represents 12,321 residents and 4,905 households in Fredericton. The average household size is 2.5 people.
What demographic characteristics stand out in E3C?
Single-detached homes is 70.8%, 18.2 percentage points above the Canadian postal-region benchmark; Owner households is 84.5%, 18.0 percentage points above the Canadian postal-region benchmark; Immigrant population is 8.1%, 14.8 percentage points below the Canadian postal-region benchmark.
How does E3C compare with another postal region?
E3G is one useful Fredericton postal-region comparison because its population is similar to E3C. It has 9.8% lower median income · 1.4 years younger on average.
How can I find other regions that match the E3C audience?
To find regions with a profile similar to E3C, begin with home ownership near 84.5% and university education near 37.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E3C?
Import postal codes to measure customer concentration in E3C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.