Immigrant population
7.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
New Brunswick postal region
E3A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Fredericton.
AudienceScoutE3A · FrederictonLoading the E3A boundary…
Selected postal region
Market profile
A market of 29,462 people
Size the opportunity, understand its household composition, and identify the local patterns that make E3A different from the typical Canadian postal region.
Population29,462
Households12,700
Median income$74,000
Average age42.5
E3A market summary
What distinguishes this postal-region audience
E3A represents 29,462 residents and 12,700 households in Fredericton. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 7.2%, or 15.7 percentage points below the benchmark. Median household income is $74,000, 13.7% below the benchmark.
For campaign planning, these patterns give E3A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Fredericton.
Audience matching
Find more regions that resemble E3A
To find regions with a profile similar to E3A, begin with household income near $74,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E3A and the Canadian postal-region benchmark.
Median household income
$74,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Worked from home
17.6%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Single-detached homes
58.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How E3A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E3A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $74,000 | $85,788 | 13.7% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 64.7% | 66.5% | 1.8 percentage points below |
| One-person households | 30.0% | 29.4% | 0.6 percentage points above |
| Families with children | 32.9% | 34.0% | 1.1 percentage points below |
| Bachelor's degree or higher | 27.0% | 26.5% | 0.5 percentage points above |
| Immigrant population | 7.2% | 22.9% | 15.7 percentage points below |
| Worked from home | 17.6% | 23.8% | 6.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 234 local facility records with E3A. Recreation is the largest represented category with 221 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care1
Culture and art1
Recreation221
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,262 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,104YouTube estimate · 63.7%
19,262Facebook estimate · 81.2%
12,072Instagram estimate · 50.9%
6,052TikTok estimate · 25.5%
Practical campaign implications
Turn the strongest E3A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 7.2%15.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $74,00013.7% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Worked from home: 17.6%6.2 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Fredericton postal regions
These regions share the Fredericton postal community and are ordered by population similarity to E3A.
E3A audience questions
Using this postal-region profile
How large is the audience in E3A?
E3A represents 29,462 residents and 12,700 households in Fredericton. The average household size is 2.3 people.
What demographic characteristics stand out in E3A?
Immigrant population is 7.2%, 15.7 percentage points below the Canadian postal-region benchmark; Median household income is $74,000, 13.7% below the Canadian postal-region benchmark; Worked from home is 17.6%, 6.2 percentage points below the Canadian postal-region benchmark.
How does E3A compare with another postal region?
E3B is one useful Fredericton postal-region comparison because its population is similar to E3A. It has 0.7% higher median income · 2.5 years younger on average.
How can I find other regions that match the E3A audience?
To find regions with a profile similar to E3A, begin with household income near $74,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E3A?
Import postal codes to measure customer concentration in E3A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.