Bachelor's degree or higher
39.3%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
New Brunswick postal region
E3B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Fredericton.
AudienceScoutE3B · FrederictonLoading the E3B boundary…
Selected postal region
Market profile
A market of 39,788 people
Size the opportunity, understand its household composition, and identify the local patterns that make E3B different from the typical Canadian postal region.
Population39,788
Households17,820
Median income$74,500
Average age40.0
E3B market summary
What distinguishes this postal-region audience
E3B represents 39,788 residents and 17,820 households in Fredericton. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 39.3%, or 12.8 percentage points above the benchmark. Single-detached homes is 40.4%, 12.2 percentage points below the benchmark.
For campaign planning, these patterns give E3B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Fredericton.
Audience matching
Find more regions that resemble E3B
To find regions with a profile similar to E3B, begin with university education near 39.3% and home ownership near 57.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E3B and the Canadian postal-region benchmark.
Single-detached homes
40.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Immigrant population
13.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
57.2%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How E3B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E3B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $74,500 | $85,788 | 13.2% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 57.2% | 66.5% | 9.3 percentage points below |
| One-person households | 33.7% | 29.4% | 4.4 percentage points above |
| Families with children | 28.2% | 34.0% | 5.8 percentage points below |
| Bachelor's degree or higher | 39.3% | 26.5% | 12.8 percentage points above |
| Immigrant population | 13.2% | 22.9% | 9.7 percentage points below |
| Worked from home | 21.1% | 23.8% | 2.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 320 local facility records with E3B. Recreation is the largest represented category with 272 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education22
Health care5
Culture and art21
Recreation272
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 26,430 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
21,546YouTube estimate · 67.0%
26,430Facebook estimate · 82.2%
17,706Instagram estimate · 55.0%
9,658TikTok estimate · 30.0%
Practical campaign implications
Turn the strongest E3B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 39.3%12.8 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Single-detached homes: 40.4%12.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 13.2%9.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Fredericton postal regions
These regions share the Fredericton postal community and are ordered by population similarity to E3B.
E3B audience questions
Using this postal-region profile
How large is the audience in E3B?
E3B represents 39,788 residents and 17,820 households in Fredericton. The average household size is 2.2 people.
What demographic characteristics stand out in E3B?
Bachelor's degree or higher is 39.3%, 12.8 percentage points above the Canadian postal-region benchmark; Single-detached homes is 40.4%, 12.2 percentage points below the Canadian postal-region benchmark; Immigrant population is 13.2%, 9.7 percentage points below the Canadian postal-region benchmark.
How does E3B compare with another postal region?
E3A is one useful Fredericton postal-region comparison because its population is similar to E3B. It has 0.7% lower median income · 2.5 years older on average.
How can I find other regions that match the E3B audience?
To find regions with a profile similar to E3B, begin with university education near 39.3% and home ownership near 57.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E3B?
Import postal codes to measure customer concentration in E3B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.