Single-detached homes
86.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E4K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Dorchester.
AudienceScoutE4K · DorchesterLoading the E4K boundary…
Selected postal region
Market profile
A market of 6,398 people
Size the opportunity, understand its household composition, and identify the local patterns that make E4K different from the typical Canadian postal region.
Population6,398
Households2,500
Median income$78,000
Average age44.5
E4K market summary
What distinguishes this postal-region audience
E4K represents 6,398 residents and 2,500 households in Dorchester. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 86.0%, or 33.4 percentage points above the benchmark. Owner households is 87.2%, 20.7 percentage points above the benchmark.
For campaign planning, these patterns give E4K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Dorchester.
Audience matching
Find more regions that resemble E4K
To find regions with a profile similar to E4K, begin with home ownership near 87.2% and university education near 14.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E4K and the Canadian postal-region benchmark.
Owner households
87.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
3.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
14.9%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How E4K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E4K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $78,000 | $85,788 | 9.1% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 87.2% | 66.5% | 20.7 percentage points above |
| One-person households | 24.8% | 29.4% | 4.6 percentage points below |
| Families with children | 32.6% | 34.0% | 1.4 percentage points below |
| Bachelor's degree or higher | 14.9% | 26.5% | 11.6 percentage points below |
| Immigrant population | 3.5% | 22.9% | 19.4 percentage points below |
| Worked from home | 16.0% | 23.8% | 7.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 9 local facility records with E4K. Culture and art is the largest represented category with 6 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care1
Culture and art6
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,306 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,329YouTube estimate · 62.6%
4,306Facebook estimate · 81.0%
2,620Instagram estimate · 49.3%
1,247TikTok estimate · 23.4%
Practical campaign implications
Turn the strongest E4K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 86.0%33.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 87.2%20.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 3.5%19.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Dorchester with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E4K audience questions
Using this postal-region profile
How large is the audience in E4K?
E4K represents 6,398 residents and 2,500 households in Dorchester. The average household size is 2.4 people.
What demographic characteristics stand out in E4K?
Single-detached homes is 86.0%, 33.4 percentage points above the Canadian postal-region benchmark; Owner households is 87.2%, 20.7 percentage points above the Canadian postal-region benchmark; Immigrant population is 3.5%, 19.4 percentage points below the Canadian postal-region benchmark.
How does E4K compare with another postal region?
E4R is one useful New Brunswick market comparison because its population is similar to E4K. It has 0.0% higher median income · 4.0 years older on average.
How can I find other regions that match the E4K audience?
To find regions with a profile similar to E4K, begin with home ownership near 87.2% and university education near 14.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E4K?
Import postal codes to measure customer concentration in E4K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.