Single-detached homes
90.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E4R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Cocagne.
AudienceScoutE4R · CocagneLoading the E4R boundary…
Selected postal region
Market profile
A market of 6,883 people
Size the opportunity, understand its household composition, and identify the local patterns that make E4R different from the typical Canadian postal region.
Population6,883
Households3,085
Median income$78,000
Average age48.5
E4R market summary
What distinguishes this postal-region audience
E4R represents 6,883 residents and 3,085 households in Cocagne. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 90.3%, or 37.7 percentage points above the benchmark. Owner households is 89.3%, 22.8 percentage points above the benchmark.
For campaign planning, these patterns give E4R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Cocagne.
Audience matching
Find more regions that resemble E4R
To find regions with a profile similar to E4R, begin with home ownership near 89.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E4R and the Canadian postal-region benchmark.
Owner households
89.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
4.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
15.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How E4R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E4R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $78,000 | $85,788 | 9.1% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 89.3% | 66.5% | 22.8 percentage points above |
| One-person households | 25.9% | 29.4% | 3.5 percentage points below |
| Families with children | 25.9% | 34.0% | 8.1 percentage points below |
| Bachelor's degree or higher | 18.3% | 26.5% | 8.2 percentage points below |
| Immigrant population | 4.7% | 22.9% | 18.2 percentage points below |
| Worked from home | 15.0% | 23.8% | 8.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 3 local facility records with E4R. Education is the largest represented category with 2 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,711 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,500YouTube estimate · 59.4%
4,711Facebook estimate · 79.9%
2,714Instagram estimate · 46.0%
1,234TikTok estimate · 20.9%
Practical campaign implications
Turn the strongest E4R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 90.3%37.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 89.3%22.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 4.7%18.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Cocagne with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E4R audience questions
Using this postal-region profile
How large is the audience in E4R?
E4R represents 6,883 residents and 3,085 households in Cocagne. The average household size is 2.2 people.
What demographic characteristics stand out in E4R?
Single-detached homes is 90.3%, 37.7 percentage points above the Canadian postal-region benchmark; Owner households is 89.3%, 22.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 4.7%, 18.2 percentage points below the Canadian postal-region benchmark.
How does E4R compare with another postal region?
E1W is one useful New Brunswick market comparison because its population is similar to E4R. It has 20.0% lower median income · 2.7 years older on average.
How can I find other regions that match the E4R audience?
To find regions with a profile similar to E4R, begin with home ownership near 89.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E4R?
Import postal codes to measure customer concentration in E4R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.