Single-detached homes
81.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E1W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Caraquet.
AudienceScoutE1W · CaraquetLoading the E1W boundary…
Selected postal region
Market profile
A market of 6,940 people
Size the opportunity, understand its household composition, and identify the local patterns that make E1W different from the typical Canadian postal region.
Population6,940
Households3,285
Median income$62,400
Average age51.2
E1W market summary
What distinguishes this postal-region audience
E1W represents 6,940 residents and 3,285 households in Caraquet. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 81.1%, or 28.5 percentage points above the benchmark. Immigrant population is 1.4%, 21.5 percentage points below the benchmark.
For campaign planning, these patterns give E1W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Caraquet.
Audience matching
Find more regions that resemble E1W
To find regions with a profile similar to E1W, begin with household income near $62,400 and age 65+ share near 31.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E1W and the Canadian postal-region benchmark.
Immigrant population
1.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Median household income
$62,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Population age 65+
31.6%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Detailed comparison
How E1W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E1W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,400 | $85,788 | 27.3% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 78.3% | 66.5% | 11.8 percentage points above |
| One-person households | 35.2% | 29.4% | 5.9 percentage points above |
| Families with children | 26.6% | 34.0% | 7.4 percentage points below |
| Bachelor's degree or higher | 18.6% | 26.5% | 7.9 percentage points below |
| Immigrant population | 1.4% | 22.9% | 21.5 percentage points below |
| Worked from home | 11.3% | 23.8% | 12.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 11 local facility records with E1W. Education is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care2
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,861 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,569YouTube estimate · 58.4%
4,861Facebook estimate · 79.6%
2,766Instagram estimate · 45.3%
1,259TikTok estimate · 20.6%
Practical campaign implications
Turn the strongest E1W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 81.1%28.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 1.4%21.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $62,40027.3% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Caraquet with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E1W audience questions
Using this postal-region profile
How large is the audience in E1W?
E1W represents 6,940 residents and 3,285 households in Caraquet. The average household size is 2.0 people.
What demographic characteristics stand out in E1W?
Single-detached homes is 81.1%, 28.5 percentage points above the Canadian postal-region benchmark; Immigrant population is 1.4%, 21.5 percentage points below the Canadian postal-region benchmark; Median household income is $62,400, 27.3% below the Canadian postal-region benchmark.
How does E1W compare with another postal region?
E2S is one useful New Brunswick market comparison because its population is similar to E1W. It has 44.2% higher median income · 9.7 years younger on average.
How can I find other regions that match the E1W audience?
To find regions with a profile similar to E1W, begin with household income near $62,400 and age 65+ share near 31.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E1W?
Import postal codes to measure customer concentration in E1W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.