Immigrant population
7.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G1G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Jean-Talon Southeast.
AudienceScoutG1G · Jean-Talon SoutheastLoading the G1G boundary…
Selected postal region
Market profile
A market of 24,975 people
Size the opportunity, understand its household composition, and identify the local patterns that make G1G different from the typical Canadian postal region.
Population24,975
Households11,205
Median income$78,000
Average age44.0
G1G market summary
What distinguishes this postal-region audience
G1G represents 24,975 residents and 11,205 households in Jean-Talon Southeast. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 7.5%, or 15.4 percentage points below the benchmark. Population age 65+ is 23.8%, 4.8 percentage points above the benchmark.
For campaign planning, these patterns give G1G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Jean-Talon Southeast.
Audience matching
Find more regions that resemble G1G
To find regions with a profile similar to G1G, begin with age 65+ share near 23.8% and household income near $78,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G1G and the Canadian postal-region benchmark.
Population age 65+
23.8%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Average household size
2.2 peopleConsider individual plans, convenience, compact offers, and creative designed for smaller households.
Median household income
$78,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How G1G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G1G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $78,000 | $85,788 | 9.1% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 69.6% | 66.5% | 3.1 percentage points above |
| One-person households | 32.4% | 29.4% | 3.0 percentage points above |
| Families with children | 32.1% | 34.0% | 1.9 percentage points below |
| Bachelor's degree or higher | 22.7% | 26.5% | 3.8 percentage points below |
| Immigrant population | 7.5% | 22.9% | 15.4 percentage points below |
| Worked from home | 24.0% | 23.8% | 0.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 15 local facility records with G1G. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care2
Culture and art1
Recreation4
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,289 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,603YouTube estimate · 62.6%
16,289Facebook estimate · 80.9%
9,961Instagram estimate · 49.5%
4,812TikTok estimate · 23.9%
Practical campaign implications
Turn the strongest G1G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 7.5%15.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Population age 65+: 23.8%4.8 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
- Average household size: 2.2 people9.5% below the Canadian benchmark
Consider individual plans, convenience, compact offers, and creative designed for smaller households.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Jean-Talon Southeast with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G1G audience questions
Using this postal-region profile
How large is the audience in G1G?
G1G represents 24,975 residents and 11,205 households in Jean-Talon Southeast. The average household size is 2.2 people.
What demographic characteristics stand out in G1G?
Immigrant population is 7.5%, 15.4 percentage points below the Canadian postal-region benchmark; Population age 65+ is 23.8%, 4.8 percentage points above the Canadian postal-region benchmark; Average household size is 2.2 people, 9.5% below the Canadian postal-region benchmark.
How does G1G compare with another postal region?
G2B is one useful Quebec market comparison because its population is similar to G1G. It has 1.9% lower median income · 0.9 years younger on average.
How can I find other regions that match the G1G audience?
To find regions with a profile similar to G1G, begin with age 65+ share near 23.8% and household income near $78,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G1G?
Import postal codes to measure customer concentration in G1G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.