Single-detached homes
9.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
G1S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Quebec City South.
AudienceScoutG1S · Quebec City SouthLoading the G1S boundary…
Selected postal region
Market profile
A market of 25,912 people
Size the opportunity, understand its household composition, and identify the local patterns that make G1S different from the typical Canadian postal region.
Population25,912
Households13,655
Median income$70,500
Average age49.6
G1S market summary
What distinguishes this postal-region audience
G1S represents 25,912 residents and 13,655 households in Quebec City South. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 9.7%, or 42.9 percentage points below the benchmark. Bachelor's degree or higher is 56.2%, 29.7 percentage points above the benchmark.
For campaign planning, these patterns give G1S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Quebec City South.
Audience matching
Find more regions that resemble G1S
To find regions with a profile similar to G1S, begin with university education near 56.2% and home ownership near 43.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G1S and the Canadian postal-region benchmark.
Bachelor's degree or higher
56.2%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
43.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
51.3%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How G1S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G1S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $70,500 | $85,788 | 17.8% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 43.7% | 66.5% | 22.8 percentage points below |
| One-person households | 51.3% | 29.4% | 21.9 percentage points above |
| Families with children | 17.4% | 34.0% | 16.6 percentage points below |
| Bachelor's degree or higher | 56.2% | 26.5% | 29.7 percentage points above |
| Immigrant population | 10.6% | 22.9% | 12.3 percentage points below |
| Worked from home | 39.2% | 23.8% | 15.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 40 local facility records with G1S. Education is the largest represented category with 14 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care11
Culture and art4
Recreation11
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,058 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,818YouTube estimate · 61.6%
18,058Facebook estimate · 80.5%
10,992Instagram estimate · 49.0%
5,459TikTok estimate · 24.3%
Practical campaign implications
Turn the strongest G1S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 9.7%42.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 56.2%29.7 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Owner households: 43.7%22.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Quebec City South with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G1S audience questions
Using this postal-region profile
How large is the audience in G1S?
G1S represents 25,912 residents and 13,655 households in Quebec City South. The average household size is 1.8 people.
What demographic characteristics stand out in G1S?
Single-detached homes is 9.7%, 42.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 56.2%, 29.7 percentage points above the Canadian postal-region benchmark; Owner households is 43.7%, 22.8 percentage points below the Canadian postal-region benchmark.
How does G1S compare with another postal region?
G7X is one useful Quebec market comparison because its population is similar to G1S. It has 18.3% lower median income · 3.1 years younger on average.
How can I find other regions that match the G1S audience?
To find regions with a profile similar to G1S, begin with university education near 56.2% and home ownership near 43.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G1S?
Import postal codes to measure customer concentration in G1S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.