Single-detached homes
5.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
G1L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Quebec City Northeast.
AudienceScoutG1L · Quebec City NortheastLoading the G1L boundary…
Selected postal region
Market profile
A market of 22,024 people
Size the opportunity, understand its household composition, and identify the local patterns that make G1L different from the typical Canadian postal region.
Population22,024
Households12,770
Median income$49,200
Average age42.5
G1L market summary
What distinguishes this postal-region audience
G1L represents 22,024 residents and 12,770 households in Quebec City Northeast. Its average household contains 1.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 5.4%, or 47.2 percentage points below the benchmark. Owner households is 20.1%, 46.4 percentage points below the benchmark.
For campaign planning, these patterns give G1L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Quebec City Northeast.
Audience matching
Find more regions that resemble G1L
To find regions with a profile similar to G1L, begin with home ownership near 20.1% and household income near $49,200. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G1L and the Canadian postal-region benchmark.
Owner households
20.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
56.3%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$49,200Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How G1L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G1L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $49,200 | $85,788 | 42.6% below |
| Average household size | 1.7 people | 2.4 people | 30.0% below |
| Owner households | 20.1% | 66.5% | 46.4 percentage points below |
| One-person households | 56.3% | 29.4% | 26.9 percentage points above |
| Families with children | 17.6% | 34.0% | 16.4 percentage points below |
| Bachelor's degree or higher | 26.8% | 26.5% | 0.3 percentage points above |
| Immigrant population | 10.5% | 22.9% | 12.4 percentage points below |
| Worked from home | 26.0% | 23.8% | 2.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 30 local facility records with G1L. Recreation is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care9
Culture and art4
Recreation10
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,184 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,286YouTube estimate · 66.5%
15,184Facebook estimate · 82.2%
9,925Instagram estimate · 53.7%
5,119TikTok estimate · 27.7%
Practical campaign implications
Turn the strongest G1L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 5.4%47.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 20.1%46.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 56.3%26.9 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Quebec City Northeast with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G1L audience questions
Using this postal-region profile
How large is the audience in G1L?
G1L represents 22,024 residents and 12,770 households in Quebec City Northeast. The average household size is 1.7 people.
What demographic characteristics stand out in G1L?
Single-detached homes is 5.4%, 47.2 percentage points below the Canadian postal-region benchmark; Owner households is 20.1%, 46.4 percentage points below the Canadian postal-region benchmark; One-person households is 56.3%, 26.9 percentage points above the Canadian postal-region benchmark.
How does G1L compare with another postal region?
G8B is one useful Quebec market comparison because its population is similar to G1L. It has 26.0% higher median income · 4.2 years older on average.
How can I find other regions that match the G1L audience?
To find regions with a profile similar to G1L, begin with home ownership near 20.1% and household income near $49,200. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G1L?
Import postal codes to measure customer concentration in G1L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.