Immigrant population
1.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G5Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Georges Central.
AudienceScoutG5Y · Saint-Georges CentralLoading the G5Y boundary…
Selected postal region
Market profile
A market of 23,088 people
Size the opportunity, understand its household composition, and identify the local patterns that make G5Y different from the typical Canadian postal region.
Population23,088
Households11,250
Median income$58,400
Average age46.0
G5Y market summary
What distinguishes this postal-region audience
G5Y represents 23,088 residents and 11,250 households in Saint-Georges Central. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.6%, or 21.3 percentage points below the benchmark. Median household income is $58,400, 31.9% below the benchmark.
For campaign planning, these patterns give G5Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Georges Central.
Audience matching
Find more regions that resemble G5Y
To find regions with a profile similar to G5Y, begin with household income near $58,400 and university education near 11.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G5Y and the Canadian postal-region benchmark.
Median household income
$58,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
11.4%Use direct, practical language that demonstrates the everyday value of the offer.
One-person households
43.1%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How G5Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G5Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $58,400 | $85,788 | 31.9% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 57.4% | 66.5% | 9.1 percentage points below |
| One-person households | 43.1% | 29.4% | 13.8 percentage points above |
| Families with children | 25.2% | 34.0% | 8.8 percentage points below |
| Bachelor's degree or higher | 11.4% | 26.5% | 15.1 percentage points below |
| Immigrant population | 1.6% | 22.9% | 21.3 percentage points below |
| Worked from home | 11.9% | 23.8% | 11.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 35 local facility records with G5Y. Education is the largest represented category with 20 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education20
Health care7
Culture and art7
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,370 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,720YouTube estimate · 61.4%
15,370Facebook estimate · 80.5%
9,247Instagram estimate · 48.4%
4,460TikTok estimate · 23.4%
Practical campaign implications
Turn the strongest G5Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.6%21.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $58,40031.9% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Bachelor's degree or higher: 11.4%15.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Georges Central with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G5Y audience questions
Using this postal-region profile
How large is the audience in G5Y?
G5Y represents 23,088 residents and 11,250 households in Saint-Georges Central. The average household size is 2.0 people.
What demographic characteristics stand out in G5Y?
Immigrant population is 1.6%, 21.3 percentage points below the Canadian postal-region benchmark; Median household income is $58,400, 31.9% below the Canadian postal-region benchmark; Bachelor's degree or higher is 11.4%, 15.1 percentage points below the Canadian postal-region benchmark.
How does G5Y compare with another postal region?
G1J is one useful Quebec market comparison because its population is similar to G5Y. It has 17.1% lower median income · 3.0 years younger on average.
How can I find other regions that match the G5Y audience?
To find regions with a profile similar to G5Y, begin with household income near $58,400 and university education near 11.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G5Y?
Import postal codes to measure customer concentration in G5Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.