Immigrant population
1.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G8B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Alma Southeast.
AudienceScoutG8B · Alma SoutheastLoading the G8B boundary…
Selected postal region
Market profile
A market of 22,060 people
Size the opportunity, understand its household composition, and identify the local patterns that make G8B different from the typical Canadian postal region.
Population22,060
Households10,360
Median income$62,000
Average age46.7
G8B market summary
What distinguishes this postal-region audience
G8B represents 22,060 residents and 10,360 households in Alma Southeast. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.0%, or 21.9 percentage points below the benchmark. Worked from home is 8.9%, 14.9 percentage points below the benchmark.
For campaign planning, these patterns give G8B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Alma Southeast.
Audience matching
Find more regions that resemble G8B
To find regions with a profile similar to G8B, begin with university education near 12.4% and household income near $62,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G8B and the Canadian postal-region benchmark.
Worked from home
8.9%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
12.4%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$62,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How G8B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G8B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,000 | $85,788 | 27.7% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 61.5% | 66.5% | 5.0 percentage points below |
| One-person households | 38.4% | 29.4% | 9.0 percentage points above |
| Families with children | 26.5% | 34.0% | 7.5 percentage points below |
| Bachelor's degree or higher | 12.4% | 26.5% | 14.1 percentage points below |
| Immigrant population | 1.0% | 22.9% | 21.9 percentage points below |
| Worked from home | 8.9% | 23.8% | 14.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 29 local facility records with G8B. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care10
Culture and art9
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,688 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,141YouTube estimate · 60.9%
14,688Facebook estimate · 80.3%
8,787Instagram estimate · 48.1%
4,238TikTok estimate · 23.2%
Practical campaign implications
Turn the strongest G8B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.0%21.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 8.9%14.9 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 12.4%14.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Alma Southeast with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G8B audience questions
Using this postal-region profile
How large is the audience in G8B?
G8B represents 22,060 residents and 10,360 households in Alma Southeast. The average household size is 2.1 people.
What demographic characteristics stand out in G8B?
Immigrant population is 1.0%, 21.9 percentage points below the Canadian postal-region benchmark; Worked from home is 8.9%, 14.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 12.4%, 14.1 percentage points below the Canadian postal-region benchmark.
How does G8B compare with another postal region?
G1L is one useful Quebec market comparison because its population is similar to G8B. It has 20.6% lower median income · 4.2 years younger on average.
How can I find other regions that match the G8B audience?
To find regions with a profile similar to G8B, begin with university education near 12.4% and household income near $62,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G8B?
Import postal codes to measure customer concentration in G8B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.