Single-detached homes
79.9%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
G3L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Raymond.
AudienceScoutG3L · Saint-RaymondLoading the G3L boundary…
Selected postal region
Market profile
A market of 11,103 people
Size the opportunity, understand its household composition, and identify the local patterns that make G3L different from the typical Canadian postal region.
Population11,103
Households4,970
Median income$71,500
Average age44.7
G3L market summary
What distinguishes this postal-region audience
G3L represents 11,103 residents and 4,970 households in Saint-Raymond. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 79.9%, or 27.3 percentage points above the benchmark. Immigrant population is 1.0%, 21.9 percentage points below the benchmark.
For campaign planning, these patterns give G3L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Raymond.
Audience matching
Find more regions that resemble G3L
To find regions with a profile similar to G3L, begin with university education near 10.1% and home ownership near 79.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G3L and the Canadian postal-region benchmark.
Immigrant population
1.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
10.1%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
79.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How G3L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G3L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $71,500 | $85,788 | 16.7% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 79.6% | 66.5% | 13.1 percentage points above |
| One-person households | 32.8% | 29.4% | 3.4 percentage points above |
| Families with children | 30.1% | 34.0% | 3.9 percentage points below |
| Bachelor's degree or higher | 10.1% | 26.5% | 16.4 percentage points below |
| Immigrant population | 1.0% | 22.9% | 21.9 percentage points below |
| Worked from home | 11.2% | 23.8% | 12.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 8 local facility records with G3L. Education is the largest represented category with 3 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care3
Culture and art1
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,232 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,530YouTube estimate · 61.6%
7,232Facebook estimate · 80.6%
4,356Instagram estimate · 48.6%
2,084TikTok estimate · 23.2%
Practical campaign implications
Turn the strongest G3L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 79.9%27.3 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 1.0%21.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 10.1%16.4 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Raymond with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G3L audience questions
Using this postal-region profile
How large is the audience in G3L?
G3L represents 11,103 residents and 4,970 households in Saint-Raymond. The average household size is 2.2 people.
What demographic characteristics stand out in G3L?
Single-detached homes is 79.9%, 27.3 percentage points above the Canadian postal-region benchmark; Immigrant population is 1.0%, 21.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 10.1%, 16.4 percentage points below the Canadian postal-region benchmark.
How does G3L compare with another postal region?
G3N is one useful Quebec market comparison because its population is similar to G3L. It has 39.9% higher median income · 7.1 years younger on average.
How can I find other regions that match the G3L audience?
To find regions with a profile similar to G3L, begin with university education near 10.1% and home ownership near 79.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G3L?
Import postal codes to measure customer concentration in G3L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.