Immigrant population
1.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G5C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Baie-Comeau Southwest.
AudienceScoutG5C · Baie-Comeau SouthwestLoading the G5C boundary…
Selected postal region
Market profile
A market of 11,390 people
Size the opportunity, understand its household composition, and identify the local patterns that make G5C different from the typical Canadian postal region.
Population11,390
Households5,230
Median income$71,500
Average age45.7
G5C market summary
What distinguishes this postal-region audience
G5C represents 11,390 residents and 5,230 households in Baie-Comeau Southwest. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.3%, or 21.6 percentage points below the benchmark. Bachelor's degree or higher is 11.4%, 15.1 percentage points below the benchmark.
For campaign planning, these patterns give G5C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Baie-Comeau Southwest.
Audience matching
Find more regions that resemble G5C
To find regions with a profile similar to G5C, begin with university education near 11.4% and household income near $71,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G5C and the Canadian postal-region benchmark.
Bachelor's degree or higher
11.4%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
10.3%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Median household income
$71,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How G5C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G5C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $71,500 | $85,788 | 16.7% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 64.8% | 66.5% | 1.7 percentage points below |
| One-person households | 37.5% | 29.4% | 8.1 percentage points above |
| Families with children | 27.8% | 34.0% | 6.2 percentage points below |
| Bachelor's degree or higher | 11.4% | 26.5% | 15.1 percentage points below |
| Immigrant population | 1.3% | 22.9% | 21.6 percentage points below |
| Worked from home | 10.3% | 23.8% | 13.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 18 local facility records with G5C. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care5
Culture and art2
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,602 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,778YouTube estimate · 61.1%
7,602Facebook estimate · 80.4%
4,562Instagram estimate · 48.2%
2,209TikTok estimate · 23.4%
Practical campaign implications
Turn the strongest G5C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.3%21.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 11.4%15.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Worked from home: 10.3%13.5 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Baie-Comeau Southwest with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G5C audience questions
Using this postal-region profile
How large is the audience in G5C?
G5C represents 11,390 residents and 5,230 households in Baie-Comeau Southwest. The average household size is 2.1 people.
What demographic characteristics stand out in G5C?
Immigrant population is 1.3%, 21.6 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 11.4%, 15.1 percentage points below the Canadian postal-region benchmark; Worked from home is 10.3%, 13.5 percentage points below the Canadian postal-region benchmark.
How does G5C compare with another postal region?
G9P is one useful Quebec market comparison because its population is similar to G5C. It has 13.8% lower median income · 2.8 years older on average.
How can I find other regions that match the G5C audience?
To find regions with a profile similar to G5C, begin with university education near 11.4% and household income near $71,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G5C?
Import postal codes to measure customer concentration in G5C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.