Immigrant population
1.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G4W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Matane.
AudienceScoutG4W · MataneLoading the G4W boundary…
Selected postal region
Market profile
A market of 13,988 people
Size the opportunity, understand its household composition, and identify the local patterns that make G4W different from the typical Canadian postal region.
Population13,988
Households7,000
Median income$56,000
Average age48.2
G4W market summary
What distinguishes this postal-region audience
G4W represents 13,988 residents and 7,000 households in Matane. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.2%, or 21.7 percentage points below the benchmark. Median household income is $56,000, 34.7% below the benchmark.
For campaign planning, these patterns give G4W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Matane.
Audience matching
Find more regions that resemble G4W
To find regions with a profile similar to G4W, begin with household income near $56,000 and university education near 12.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G4W and the Canadian postal-region benchmark.
Median household income
$56,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
12.4%Use direct, practical language that demonstrates the everyday value of the offer.
One-person households
42.4%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How G4W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G4W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $56,000 | $85,788 | 34.7% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 59.9% | 66.5% | 6.6 percentage points below |
| One-person households | 42.4% | 29.4% | 13.0 percentage points above |
| Families with children | 23.7% | 34.0% | 10.3 percentage points below |
| Bachelor's degree or higher | 12.4% | 26.5% | 14.1 percentage points below |
| Immigrant population | 1.2% | 22.9% | 21.7 percentage points below |
| Worked from home | 11.0% | 23.8% | 12.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 21 local facility records with G4W. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care5
Culture and art4
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,498 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,143YouTube estimate · 60.2%
9,498Facebook estimate · 80.1%
5,614Instagram estimate · 47.4%
2,681TikTok estimate · 22.6%
Practical campaign implications
Turn the strongest G4W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.2%21.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $56,00034.7% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Bachelor's degree or higher: 12.4%14.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Matane with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G4W audience questions
Using this postal-region profile
How large is the audience in G4W?
G4W represents 13,988 residents and 7,000 households in Matane. The average household size is 1.9 people.
What demographic characteristics stand out in G4W?
Immigrant population is 1.2%, 21.7 percentage points below the Canadian postal-region benchmark; Median household income is $56,000, 34.7% below the Canadian postal-region benchmark; Bachelor's degree or higher is 12.4%, 14.1 percentage points below the Canadian postal-region benchmark.
How does G4W compare with another postal region?
G8Z is one useful Quebec market comparison because its population is similar to G4W. It has 15.0% lower median income · 1.1 years younger on average.
How can I find other regions that match the G4W audience?
To find regions with a profile similar to G4W, begin with household income near $56,000 and university education near 12.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G4W?
Import postal codes to measure customer concentration in G4W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.