Immigrant population
0.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G8L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Dolbeau-Mistassini.
AudienceScoutG8L · Dolbeau-MistassiniLoading the G8L boundary…
Selected postal region
Market profile
A market of 14,282 people
Size the opportunity, understand its household composition, and identify the local patterns that make G8L different from the typical Canadian postal region.
Population14,282
Households6,520
Median income$62,800
Average age46.9
G8L market summary
What distinguishes this postal-region audience
G8L represents 14,282 residents and 6,520 households in Dolbeau-Mistassini. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 0.9%, or 22.0 percentage points below the benchmark. Worked from home is 7.8%, 16.0 percentage points below the benchmark.
For campaign planning, these patterns give G8L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Dolbeau-Mistassini.
Audience matching
Find more regions that resemble G8L
To find regions with a profile similar to G8L, begin with university education near 11.3% and household income near $62,800. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G8L and the Canadian postal-region benchmark.
Worked from home
7.8%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
11.3%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$62,800Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How G8L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G8L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,800 | $85,788 | 26.8% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 67.2% | 66.5% | 0.7 percentage points above |
| One-person households | 36.6% | 29.4% | 7.3 percentage points above |
| Families with children | 27.1% | 34.0% | 6.9 percentage points below |
| Bachelor's degree or higher | 11.3% | 26.5% | 15.2 percentage points below |
| Immigrant population | 0.9% | 22.9% | 22.0 percentage points below |
| Worked from home | 7.8% | 23.8% | 16.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 21 local facility records with G8L. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care6
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,398 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,081YouTube estimate · 60.4%
9,398Facebook estimate · 80.2%
5,557Instagram estimate · 47.4%
2,636TikTok estimate · 22.5%
Practical campaign implications
Turn the strongest G8L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 0.9%22.0 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 7.8%16.0 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 11.3%15.2 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Dolbeau-Mistassini with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G8L audience questions
Using this postal-region profile
How large is the audience in G8L?
G8L represents 14,282 residents and 6,520 households in Dolbeau-Mistassini. The average household size is 2.1 people.
What demographic characteristics stand out in G8L?
Immigrant population is 0.9%, 22.0 percentage points below the Canadian postal-region benchmark; Worked from home is 7.8%, 16.0 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 11.3%, 15.2 percentage points below the Canadian postal-region benchmark.
How does G8L compare with another postal region?
G7J is one useful Quebec market comparison because its population is similar to G8L. It has 4.3% higher median income · 2.7 years younger on average.
How can I find other regions that match the G8L audience?
To find regions with a profile similar to G8L, begin with university education near 11.3% and household income near $62,800. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G8L?
Import postal codes to measure customer concentration in G8L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.