Owner households
29.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Quebec postal region
G8Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Trois-Rivières.
AudienceScoutG8Z · Trois-RivièresLoading the G8Z boundary…
Selected postal region
Market profile
A market of 13,972 people
Size the opportunity, understand its household composition, and identify the local patterns that make G8Z different from the typical Canadian postal region.
Population13,972
Households6,980
Median income$47,600
Average age47.1
G8Z market summary
What distinguishes this postal-region audience
G8Z represents 13,972 residents and 6,980 households in Trois-Rivières. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 29.5%, or 37.0 percentage points below the benchmark. Single-detached homes is 17.3%, 35.3 percentage points below the benchmark.
For campaign planning, these patterns give G8Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Trois-Rivières.
Audience matching
Find more regions that resemble G8Z
To find regions with a profile similar to G8Z, begin with home ownership near 29.5% and household income near $47,600. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G8Z and the Canadian postal-region benchmark.
Single-detached homes
17.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
One-person households
52.1%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$47,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How G8Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G8Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $47,600 | $85,788 | 44.5% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 29.5% | 66.5% | 37.0 percentage points below |
| One-person households | 52.1% | 29.4% | 22.8 percentage points above |
| Families with children | 18.6% | 34.0% | 15.4 percentage points below |
| Bachelor's degree or higher | 21.2% | 26.5% | 5.3 percentage points below |
| Immigrant population | 7.1% | 22.9% | 15.8 percentage points below |
| Worked from home | 13.5% | 23.8% | 10.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 29 local facility records with G8Z. Education is the largest represented category with 14 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care13
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,665 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,596YouTube estimate · 63.7%
9,665Facebook estimate · 81.1%
6,185Instagram estimate · 51.9%
3,307TikTok estimate · 27.7%
Practical campaign implications
Turn the strongest G8Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 29.5%37.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 17.3%35.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- One-person households: 52.1%22.8 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Trois-Rivières postal regions
These regions share the Trois-Rivières postal community and are ordered by population similarity to G8Z.
G8Z audience questions
Using this postal-region profile
How large is the audience in G8Z?
G8Z represents 13,972 residents and 6,980 households in Trois-Rivières. The average household size is 1.8 people.
What demographic characteristics stand out in G8Z?
Owner households is 29.5%, 37.0 percentage points below the Canadian postal-region benchmark; Single-detached homes is 17.3%, 35.3 percentage points below the Canadian postal-region benchmark; One-person households is 52.1%, 22.8 percentage points above the Canadian postal-region benchmark.
How does G8Z compare with another postal region?
G9B is one useful Trois-Rivières postal-region comparison because its population is similar to G8Z. It has 82.8% higher median income · 4.4 years younger on average.
How can I find other regions that match the G8Z audience?
To find regions with a profile similar to G8Z, begin with home ownership near 29.5% and household income near $47,600. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G8Z?
Import postal codes to measure customer concentration in G8Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.