Immigrant population
3.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G5L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Rimouski Central.
AudienceScoutG5L · Rimouski CentralLoading the G5L boundary…
Selected postal region
Market profile
A market of 28,733 people
Size the opportunity, understand its household composition, and identify the local patterns that make G5L different from the typical Canadian postal region.
Population28,733
Households14,825
Median income$55,200
Average age47.6
G5L market summary
What distinguishes this postal-region audience
G5L represents 28,733 residents and 14,825 households in Rimouski Central. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 3.0%, or 19.9 percentage points below the benchmark. One-person households is 47.2%, 17.9 percentage points above the benchmark.
For campaign planning, these patterns give G5L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Rimouski Central.
Audience matching
Find more regions that resemble G5L
To find regions with a profile similar to G5L, begin with household income near $55,200 and home ownership near 49.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G5L and the Canadian postal-region benchmark.
One-person households
47.2%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$55,200Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Owner households
49.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How G5L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G5L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $55,200 | $85,788 | 35.7% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 49.5% | 66.5% | 17.0 percentage points below |
| One-person households | 47.2% | 29.4% | 17.9 percentage points above |
| Families with children | 20.8% | 34.0% | 13.2 percentage points below |
| Bachelor's degree or higher | 22.9% | 26.5% | 3.6 percentage points below |
| Immigrant population | 3.0% | 22.9% | 19.9 percentage points below |
| Worked from home | 17.1% | 23.8% | 6.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 65 local facility records with G5L. Recreation is the largest represented category with 26 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education19
Health care10
Culture and art10
Recreation26
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,613 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,017YouTube estimate · 61.7%
19,613Facebook estimate · 80.5%
11,941Instagram estimate · 49.0%
5,921TikTok estimate · 24.3%
Practical campaign implications
Turn the strongest G5L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 3.0%19.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- One-person households: 47.2%17.9 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
- Median household income: $55,20035.7% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Rimouski Central with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G5L audience questions
Using this postal-region profile
How large is the audience in G5L?
G5L represents 28,733 residents and 14,825 households in Rimouski Central. The average household size is 1.9 people.
What demographic characteristics stand out in G5L?
Immigrant population is 3.0%, 19.9 percentage points below the Canadian postal-region benchmark; One-person households is 47.2%, 17.9 percentage points above the Canadian postal-region benchmark; Median household income is $55,200, 35.7% below the Canadian postal-region benchmark.
How does G5L compare with another postal region?
G7H is one useful Quebec market comparison because its population is similar to G5L. It has 9.4% higher median income · 0.5 years older on average.
How can I find other regions that match the G5L audience?
To find regions with a profile similar to G5L, begin with household income near $55,200 and home ownership near 49.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G5L?
Import postal codes to measure customer concentration in G5L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.