Single-detached homes
1.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H1V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Maisonneuve.
AudienceScoutH1V · MaisonneuveLoading the H1V boundary…
Selected postal region
Market profile
A market of 21,908 people
Size the opportunity, understand its household composition, and identify the local patterns that make H1V different from the typical Canadian postal region.
Population21,908
Households11,830
Median income$59,200
Average age39.8
H1V market summary
What distinguishes this postal-region audience
H1V represents 21,908 residents and 11,830 households in Maisonneuve. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 1.3%, or 51.3 percentage points below the benchmark. Owner households is 31.5%, 35.0 percentage points below the benchmark.
For campaign planning, these patterns give H1V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Maisonneuve.
Audience matching
Find more regions that resemble H1V
To find regions with a profile similar to H1V, begin with home ownership near 31.5% and household income near $59,200. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H1V and the Canadian postal-region benchmark.
Owner households
31.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
51.8%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$59,200Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How H1V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H1V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $59,200 | $85,788 | 31.0% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 31.5% | 66.5% | 35.0 percentage points below |
| One-person households | 51.8% | 29.4% | 22.4 percentage points above |
| Families with children | 19.1% | 34.0% | 14.9 percentage points below |
| Bachelor's degree or higher | 36.1% | 26.5% | 9.6 percentage points above |
| Immigrant population | 17.0% | 22.9% | 5.9 percentage points below |
| Worked from home | 33.0% | 23.8% | 9.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 33 local facility records with H1V. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care8
Culture and art8
Recreation7
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,301 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,746YouTube estimate · 69.2%
15,301Facebook estimate · 83.1%
10,336Instagram estimate · 56.2%
5,360TikTok estimate · 29.1%
Practical campaign implications
Turn the strongest H1V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 1.3%51.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 31.5%35.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 51.8%22.4 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Maisonneuve with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H1V audience questions
Using this postal-region profile
How large is the audience in H1V?
H1V represents 21,908 residents and 11,830 households in Maisonneuve. The average household size is 1.8 people.
What demographic characteristics stand out in H1V?
Single-detached homes is 1.3%, 51.3 percentage points below the Canadian postal-region benchmark; Owner households is 31.5%, 35.0 percentage points below the Canadian postal-region benchmark; One-person households is 51.8%, 22.4 percentage points above the Canadian postal-region benchmark.
How does H1V compare with another postal region?
H7G is one useful Quebec market comparison because its population is similar to H1V. It has 21.6% higher median income · 4.0 years older on average.
How can I find other regions that match the H1V audience?
To find regions with a profile similar to H1V, begin with home ownership near 31.5% and household income near $59,200. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H1V?
Import postal codes to measure customer concentration in H1V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.