Single-detached homes
74.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
H9J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kirkland.
AudienceScoutH9J · KirklandLoading the H9J boundary…
Selected postal region
Market profile
A market of 21,393 people
Size the opportunity, understand its household composition, and identify the local patterns that make H9J different from the typical Canadian postal region.
Population21,393
Households7,530
Median income$109,000
Average age41.7
H9J market summary
What distinguishes this postal-region audience
H9J represents 21,393 residents and 7,530 households in Kirkland. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 74.8%, or 22.2 percentage points above the benchmark. Families with children is 52.1%, 18.1 percentage points above the benchmark.
For campaign planning, these patterns give H9J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kirkland.
Audience matching
Find more regions that resemble H9J
To find regions with a profile similar to H9J, begin with families with children near 52.1% and home ownership near 83.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H9J and the Canadian postal-region benchmark.
Families with children
52.1%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Owner households
83.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$109,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How H9J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H9J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $109,000 | $85,788 | 27.1% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 83.6% | 66.5% | 17.1 percentage points above |
| One-person households | 16.5% | 29.4% | 12.9 percentage points below |
| Families with children | 52.1% | 34.0% | 18.1 percentage points above |
| Bachelor's degree or higher | 38.5% | 26.5% | 12.0 percentage points above |
| Immigrant population | 35.1% | 22.9% | 12.2 percentage points above |
| Worked from home | 33.1% | 23.8% | 9.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 9 local facility records with H9J. Education is the largest represented category with 6 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care1
Culture and art1
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,788 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,715YouTube estimate · 62.9%
13,788Facebook estimate · 80.9%
8,602Instagram estimate · 50.5%
4,393TikTok estimate · 25.8%
Practical campaign implications
Turn the strongest H9J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 74.8%22.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Families with children: 52.1%18.1 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Owner households: 83.6%17.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Kirkland with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H9J audience questions
Using this postal-region profile
How large is the audience in H9J?
H9J represents 21,393 residents and 7,530 households in Kirkland. The average household size is 2.8 people.
What demographic characteristics stand out in H9J?
Single-detached homes is 74.8%, 22.2 percentage points above the Canadian postal-region benchmark; Families with children is 52.1%, 18.1 percentage points above the Canadian postal-region benchmark; Owner households is 83.6%, 17.1 percentage points above the Canadian postal-region benchmark.
How does H9J compare with another postal region?
H2X is one useful Quebec market comparison because its population is similar to H9J. It has 62.6% lower median income · 2.5 years younger on average.
How can I find other regions that match the H9J audience?
To find regions with a profile similar to H9J, begin with families with children near 52.1% and home ownership near 83.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H9J?
Import postal codes to measure customer concentration in H9J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.