Owner households
88.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
H7A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Duvernay-Est.
AudienceScoutH7A · Duvernay-EstLoading the H7A boundary…
Selected postal region
Market profile
A market of 21,639 people
Size the opportunity, understand its household composition, and identify the local patterns that make H7A different from the typical Canadian postal region.
Population21,639
Households7,460
Median income$101,000
Average age38.7
H7A market summary
What distinguishes this postal-region audience
H7A represents 21,639 residents and 7,460 households in Duvernay-Est. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 88.0%, or 21.5 percentage points above the benchmark. Families with children is 48.1%, 14.1 percentage points above the benchmark.
For campaign planning, these patterns give H7A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Duvernay-Est.
Audience matching
Find more regions that resemble H7A
To find regions with a profile similar to H7A, begin with home ownership near 88.0% and families with children near 48.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H7A and the Canadian postal-region benchmark.
Families with children
48.1%Test family-oriented services, household value, education, recreation, and parent-focused creative.
One-person households
17.6%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Single-detached homes
62.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How H7A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H7A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $101,000 | $85,788 | 17.7% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 88.0% | 66.5% | 21.5 percentage points above |
| One-person households | 17.6% | 29.4% | 11.8 percentage points below |
| Families with children | 48.1% | 34.0% | 14.1 percentage points above |
| Bachelor's degree or higher | 19.2% | 26.5% | 7.3 percentage points below |
| Immigrant population | 30.4% | 22.9% | 7.5 percentage points above |
| Worked from home | 19.0% | 23.8% | 4.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 18 local facility records with H7A. Recreation is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care2
Culture and art2
Recreation10
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,427 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,664YouTube estimate · 64.8%
13,427Facebook estimate · 81.6%
8,577Instagram estimate · 52.1%
4,382TikTok estimate · 26.6%
Practical campaign implications
Turn the strongest H7A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 88.0%21.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Families with children: 48.1%14.1 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- One-person households: 17.6%11.8 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Duvernay-Est with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H7A audience questions
Using this postal-region profile
How large is the audience in H7A?
H7A represents 21,639 residents and 7,460 households in Duvernay-Est. The average household size is 2.9 people.
What demographic characteristics stand out in H7A?
Owner households is 88.0%, 21.5 percentage points above the Canadian postal-region benchmark; Families with children is 48.1%, 14.1 percentage points above the Canadian postal-region benchmark; One-person households is 17.6%, 11.8 percentage points below the Canadian postal-region benchmark.
How does H7A compare with another postal region?
H3E is one useful Quebec market comparison because its population is similar to H7A. It has 7.9% lower median income · 6.9 years older on average.
How can I find other regions that match the H7A audience?
To find regions with a profile similar to H7A, begin with home ownership near 88.0% and families with children near 48.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H7A?
Import postal codes to measure customer concentration in H7A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.