Single-detached homes
3.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H1Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Michel West.
AudienceScoutH1Z · Saint-Michel WestLoading the H1Z boundary…
Selected postal region
Market profile
A market of 36,487 people
Size the opportunity, understand its household composition, and identify the local patterns that make H1Z different from the typical Canadian postal region.
Population36,487
Households14,070
Median income$56,000
Average age37.6
H1Z market summary
What distinguishes this postal-region audience
H1Z represents 36,487 residents and 14,070 households in Saint-Michel West. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 3.3%, or 49.3 percentage points below the benchmark. Owner households is 26.4%, 40.1 percentage points below the benchmark.
For campaign planning, these patterns give H1Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Michel West.
Audience matching
Find more regions that resemble H1Z
To find regions with a profile similar to H1Z, begin with home ownership near 26.4% and household income near $56,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H1Z and the Canadian postal-region benchmark.
Owner households
26.4%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Immigrant population
48.8%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Median household income
$56,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How H1Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H1Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $56,000 | $85,788 | 34.7% below |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 26.4% | 66.5% | 40.1 percentage points below |
| One-person households | 30.5% | 29.4% | 1.1 percentage points above |
| Families with children | 43.9% | 34.0% | 9.9 percentage points above |
| Bachelor's degree or higher | 13.9% | 26.5% | 12.6 percentage points below |
| Immigrant population | 48.8% | 22.9% | 25.9 percentage points above |
| Worked from home | 12.0% | 23.8% | 11.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 35 local facility records with H1Z. Education is the largest represented category with 19 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education19
Health care3
Culture and art5
Recreation8
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 22,348 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,087YouTube estimate · 66.4%
22,348Facebook estimate · 82.1%
14,693Instagram estimate · 54.0%
7,728TikTok estimate · 28.4%
Practical campaign implications
Turn the strongest H1Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 3.3%49.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 26.4%40.1 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Immigrant population: 48.8%25.9 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Michel West with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H1Z audience questions
Using this postal-region profile
How large is the audience in H1Z?
H1Z represents 36,487 residents and 14,070 households in Saint-Michel West. The average household size is 2.6 people.
What demographic characteristics stand out in H1Z?
Single-detached homes is 3.3%, 49.3 percentage points below the Canadian postal-region benchmark; Owner households is 26.4%, 40.1 percentage points below the Canadian postal-region benchmark; Immigrant population is 48.8%, 25.9 percentage points above the Canadian postal-region benchmark.
How does H1Z compare with another postal region?
H4L is one useful Quebec market comparison because its population is similar to H1Z. It has 20.5% higher median income · 3.3 years older on average.
How can I find other regions that match the H1Z audience?
To find regions with a profile similar to H1Z, begin with home ownership near 26.4% and household income near $56,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H1Z?
Import postal codes to measure customer concentration in H1Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.