Single-detached homes
7.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H1H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Montreal.
AudienceScoutH1H · MontrealLoading the H1H boundary…
Selected postal region
Market profile
A market of 37,847 people
Size the opportunity, understand its household composition, and identify the local patterns that make H1H different from the typical Canadian postal region.
Population37,847
Households16,135
Median income$55,200
Average age40.7
H1H market summary
What distinguishes this postal-region audience
H1H represents 37,847 residents and 16,135 households in Montreal. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 7.8%, or 44.8 percentage points below the benchmark. Owner households is 28.1%, 38.4 percentage points below the benchmark.
For campaign planning, these patterns give H1H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Montreal.
Audience matching
Find more regions that resemble H1H
To find regions with a profile similar to H1H, begin with home ownership near 28.1% and household income near $55,200. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H1H and the Canadian postal-region benchmark.
Owner households
28.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$55,200Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Immigrant population
40.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How H1H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H1H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $55,200 | $85,788 | 35.7% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 28.1% | 66.5% | 38.4 percentage points below |
| One-person households | 39.9% | 29.4% | 10.5 percentage points above |
| Families with children | 35.7% | 34.0% | 1.7 percentage points above |
| Bachelor's degree or higher | 16.0% | 26.5% | 10.5 percentage points below |
| Immigrant population | 40.5% | 22.9% | 17.6 percentage points above |
| Worked from home | 14.9% | 23.8% | 8.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 31 local facility records with H1H. Education is the largest represented category with 14 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care7
Culture and art3
Recreation7
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 23,860 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,899YouTube estimate · 64.6%
23,860Facebook estimate · 81.5%
15,144Instagram estimate · 51.7%
7,639TikTok estimate · 26.1%
Practical campaign implications
Turn the strongest H1H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 7.8%44.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 28.1%38.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $55,20035.7% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Montreal postal regions
These regions share the Montreal postal community and are ordered by population similarity to H1H.
H1H audience questions
Using this postal-region profile
How large is the audience in H1H?
H1H represents 37,847 residents and 16,135 households in Montreal. The average household size is 2.3 people.
What demographic characteristics stand out in H1H?
Single-detached homes is 7.8%, 44.8 percentage points below the Canadian postal-region benchmark; Owner households is 28.1%, 38.4 percentage points below the Canadian postal-region benchmark; Median household income is $55,200, 35.7% below the Canadian postal-region benchmark.
How does H1H compare with another postal region?
H1G is one useful Montreal postal-region comparison because its population is similar to H1H. It has 3.6% higher median income · 0.7 years older on average.
How can I find other regions that match the H1H audience?
To find regions with a profile similar to H1H, begin with home ownership near 28.1% and household income near $55,200. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H1H?
Import postal codes to measure customer concentration in H1H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.